Blog: Hypebot

Building your fanbase through gamification is not about being a player or playing your fans , though some may approach it in that manner. Gamification is about bringing game-like behaviors into non-game settings to increase engagement with fans and to encourage their engagement with your product. In the case of music, gamification can provide tools to draw fans and potential fans into your world . It's not about killing time by scoring points but about being drawn into a world through an element of play that encourages further interaction with you and your music. [...]