Blog: Dancing Astronaut

We first brought you the news that Avicii had signed on to be the face of Ralph Lauren's Denim & Supply Fall 2012 line back in April. That story has come to fruition as some of the first images of the campaign have surfaced online today. In addition to print advertisements, the full campaign will feature a Silhouettes remix music video filmed by photographer Mark Seliger that is set to be released on August 3rd. Avicii has been at the forefront of the dance music explosion, and while we've seen other DJs crossover into consumer products [...]