Blog: Loudersoft

Exploring the dichotomy of America's fascination with "a return to family values" juxtaposed against the tragic consequences experienced during the most shameful chapter of racial & political divide of the American 19502s and 602s, Santigold 's official video for 'The Keepers' is immediately poignant in spite of it's caricatures. The video goes a long way to explaining the deeper and richer meaning behind the song, still one of our favorites of the year.