Blog: Consequence Of Sound

In the video for their all-star collaboration "3 Kings" , the turbulent beginnings and hard-fought ascensions of  Rick Ross , Jay-Z , and Dr. Dre are highlighted like the most intimate of home movies. From HOV's early times on the stoop in "Hard Knock Life" to Ross smashing around NYC on a quad to Dre hitting them corners in his lolo,  the clip combines footage of vintage music videos, luxurious cars,  and recording in the studio. And, of course, there's a cameo from Beats By Dre. The collaboration is off Ross' [...]