Blog: Idolator

While most hip-hop videos are more than willing to show the benefits of alcohol consumption in a sexy party atmosphere, Kendrick Lamar goes the other way, showcasing the depths of despair linked with imbibing in his video for "Swimming Pools (Drank)" . In the beautifully shot, introspective clip, Lamar contemplates the risks of drinking as we see him fall through the blackness of space as bottles smash into pieces. The MC's free-falling eventually ends as he splashes into a seemingly endless pool of liquid — thankfully, the conclusion of the video has him [...]