Tagged: marketing

The Civil Wars have previously discussed marketing with free music and the importance of fans sharing the duo's music with their friends. However, I had not heard their take on piracy as a form of marketing prior to E.D. Kain's interview with The Civil Wars for Forbes. It's yet another example of the growing body of evidence that artists are finding ways to benefit from piracy when they approach it as another form of music sharing and discovery. E.D. Kain says he first found [...]

This guest post is by Bob Baker and Kendra Wright of www.TheBuzzFactor.com Every artist should be using online video as part of their promotional toolkit. That means you must set up a YouTube account (also known as a "channel") if you haven't done so already. And once in place, your channel must feature new videos on a regular basis. Why? Because video allows you to connect with fans and potential fans in ways that other forms of media can't [...]

The author also produced Toyota Lease Deals information to help anyone with those problems . In addition a website regarding CNA Jobs was created to help others. These bloggs are to supplement a site that is about Home Depot Jobs which many people have been happy with the relief provided . With regards to Internet Marketing and advertising you are going to find that this is something you might end up investing 12 to 16 hours each day doing in order to achieve success. When many individuals get started in Internet Marketing [...]

Most marketing, promotion and advertising involves interruption. If an artist has a new release they want to tell people. But in order to do so they need to interrupt whatever people are doing so they can squeeze in their announcement. In our new attention economy communicating a message has a ...

Guest post by Michael Fiebach (@ mfiebach ), founder of Fame House & DJ Shadow's Digital Marketing Manager, who coordinated this collaborative remix competition with DJ Shadow and SoundCloud. Following the success of the DJ Shadow Remix Project in 2009 / 2010 , DJ Shadow set out to up the ante with a Remix Contest to help promote his newest album, "The Less You Know, The Better" . The first "DJ Shadow Remix Project" in 2009 / 2010 allowed remixers to take any [...]

PledgeMusic is a unique web service for indie musicians and labels that, in my opinion, faces a bit of an identity crisis. When I recently spoke with founder Benji Rogers , he maintained that they are not a fan funding company, though most musicians perceive them as one. I am sympathetic. Yet given that fan funding is a key tool in PledgeMusic's album campaigns , the problem is not in being mislabeled; but rather that there isn't an easy label that encompasses all that they actually offer. [...]

M.I.A. 's recent 5 second assault on the sensibility of America reminds us that no one can market music like a rock star. As overblown as the Super Bowl middle finger coverage has been, it's just one recent example of interesting marketing efforts from notable musicians including Tenacious D , who teased his upcoming album with a SoundCloud-powered splash page, and The Flaming Lips , who featured vocals by Siri in a recently released track. M.I.A. - The Shot [...]

Being an early adopter has its pluses and minuses. You can get wrapped up in chasing every new thing and lose site of your overall goal. But if you're already involved with a service or platform, new developments can give your music marketing a fresh look. For example, Tumblr is now offering highlighted posts for a buck and Jux has introduced a photoblog option for Instagram pics. Chill is also trying something new with a pivot from being a group video viewing service to becoming a video sharing site. [...]

The introduction of Facebook's Timeline opens up new possibilities for music marketing that will become even more significant as it is extended to Pages. Though most bands and many individual musicians are currently left out, marketing opportunities include offering fans band-focused Timeline Covers for individual accounts via a Fan Page. The related introduction of Movie Maker , which takes highlights of your Timeline and turns it into a short video, also opens up new possibilities. Timeline Covers, the big picture at the top of one's Timeline, seems [...]

The debut of Lana Del Rey's "Born To Die" at #1 on many nation's iTunes charts confirms her successful adoption by the mainstream . Yet many still focus on a variety of claims regarding how she came to be and who influenced her transformation from Lizzy Grant to Lana Del Rey . In recent weeks multiple insiders have come forward to share their accounts of the creation of Lana Del Rey. Interestingly enough, all the insider accounts I'm finding agree that Lana Del Rey was strongly [...]

Normally the one important thing in case there is a coffee producer is the form of separate out you want a person generally possess collection of a set of filter systems spool designed and also the basket type. These two filtration systems do the job in different ways as there is a big difference between the specific time periods regarding dipping regarding coffee makers within the water. May perhaps of your containers kind filter, your coffee grounds should be large. When it is in event involving spool type filtering, you may use almost any [...]

Soundsupply is a new startup that is experimenting with a digital bundle of music featuring 10 albums from 10 bands for $15 . The offer ran for 10 days, and today is the final day to purchase Supply Drop #1 . Lots of digits in this description but the idea of offering a huge amount of music at a low price seems potentially viable for indie rock. I like the idea of monetizing this marketing move but I have to wonder to what degree free has undermined low price offerings. PLUS: [...]

Though we like to cover new and interesting music marketing ideas and services on Hyepbot, focusing on the tried and true is key to long-term success in music. Such methods include encouraging the press to open your press kit , creating low cost band merch that can be used as promotional items and getting people to review your music . Here are some creative ideas for traditional marketing plus bonus coverage regarding Twitter brand pages and Tumblr content discovery plans. Get Your Press Kit Opened [...]

Musicmetric is a web analytics platform that recently launched a Pro edition in Beta. It offers an impressive range of stats on everything from social media activity to mentions in articles on websites. One of the most noted features in recent media coverage is their tracking of file sharing activity. Access to such data also powered a midem Hack Day app called TourrentPlans that helps musicians plan tours based on the location of their filesharing fanbase. I recently spoke with Musicmetric Co-Founder Marie-Alicia Chang [...]

In a handy move to make managing fan interaction even easier, FanBridge, one of our Marketplace partners (read more about them here), has announced the complete integration of their platform with the marketing tools of DamnTheRadio (DTR). You no longer have to login through your DTR account to access these tools: everything ...

If you haven't heard from us in a while, you must have been living under a rock... In addition to being all over Twitter and Facebook, we here at The Orchard have had a great many newsworthy things going on, and we just can't keep quiet about it! It's one thing ...

SoundCloud recently released Story Wheel , an app for creating a slideshow using Instragram pics and audio via SoundCloud. It's an interesting webtool with a lot of potential for music marketing involving storytelling. Though they will be connecting Story Wheel to additional services, the creators are insistent on maintaining a retro feel via Instagram's use of filters. The combined limitations of retro pics and talking can either be used to create something one might not otherwise think of creating or to be pushed against to give a different look and sound to stick out [...]

Team Up for Nonprofits is a Seattle-based nonprofit that organizes music events for other nonprofits in their Gigs4Good program. Created in 2009, they're building up to their 10th event benefitting a Washington state-based organization. The focus is on raising both funds for and awareness of nonprofits among the 20 and 30-something demographic. It's a great idea that allows good causes to gain support without having to start from scratch with music events. Team Up for Nonprofits was founded by event producer Ryan Hodgson with [...]

The Pareto Principle , more commonly also known as the 80–20 rule , states that for many events, roughly 80% of the effects come from 20% of the causes. In business for example, 80% of a company's profits tend to come from 20% of their customers, 80% of sales are made by 20% of the sales staff, and so on. For today's music artist, this rule of thumb applies in a more indirect way in regards to how they should properly communicate with their audience. If you're only using your social media assets [...]

Search-engine marketing makes use of traffic generated from clients using search engines like google such as Search engines and Msn. Create a list associated with cheap car insurance quotes keywords that clients would attach to your product; by way of example, if advertising and marketing for a gymnasium, attach remarkably relevant search phrases such as "body building" along with "fitness" to the gym. Search-optimization resources such as Ppc allow you to bid for top key phrase results. Analytical tools observe a site's inbound targeted traffic, allowing you to determine which keyword as well as search technique generates [...]