Tagged: rocawear

There's no denying Jay-Z's incredible journey from the Marcy Projects to the top of the music and business world.  That journey is discussed in this new commercial for Jay-Z's Rocawear, as the brand seeks to reinvent itself for 2012.  I usually don't post commercials, but this is one is pretty dope.  Watch it below.

Porn Star Jada Fire Announces Retirement [News One] M.I.A.’s Middle Finger: A Synthetic Scandal [Warming Glow] 3 Reasons Why Rocawear Should Die A Slow And Painful Death [Hello Beautiful] Amazon [...]

Jay-Z's ridiculous multifaceted empire just got a little less awe-inspiring. According to Billboard his clothing line 'Rocawear' laid ... Read the full article at http://www.prefixmag.com/news/ jay-zs-clothing-line-lays-off- a-lot-of-people/60720/

Perhaps a man in your life has a massive amount of swag. If so, put your email in the comments and on December 12th we'll choose one winner at random to win an Amex $150 ... read more �

Streetwear often pulls from pop culture and current events to create cashflow by selling products customers easily identify with. But when Rocawear attempted to make a quick buck by releasing [...]

Panama is constantly on his grind making use of every opportunity to get noticed. He recently had the opportunity to work with Rocawear to do a video for the That's Rocawear campaign. He is still working on his upcoming EP, The Panamanian Summer . Born in Brooklyn to Panamanian parents, hip hop artist, actor and entrepreneur, Panama has overcome struggles of a broken household and learning to live on his own during his teenage years in Baltimore. He managed to jump start his acting career by being cast in a much [...]

FEMME FATALE

The girl L.A. rocks "I'm Alive" for a Rocawear ad. Props to her!

How does cultural perception affect which fashion labels people wear and which ones they abandon? We sat down with entrepreneur and record exec, Steve Stoute - celebrity stylist, June Ambrose and Rocawear's Chief Marketing Officer Jameel Spencer to discuss how changes in popular opinion have affected some of today's fashion brands. I found Jameel Spencer's statement regarding Louis Vuitton, Gucci, and Prada interesting. Hip-Hop has abandoned the brands that were created for them, and left for "foreign" brands that weren't created with our Hip-Hop culture in mind. Interesting. What fashion brands are you currently [...]

Even though he's done it a bunch of times before, I never get sick his Jay-Z impersonation. Good to see Hov and the folks at Rocawear got a sense of humour too.

Laser Mixtapes™ reports: "New York, New York City - August 10th, 2011 Rocawear Releases "That's Rocawear" Campaign Video Featuring Wordspit The ILLest & The ILLest Band Since kicking off a new online campaign, Rocawear has displayed its hopes of expanding its brand into the mainstream. In this series of 37 music videos Rocawear features a selection of poets, musicians, dancers and artists from all walks of life. In this specific video, Wordspit The ILLest & The ILLest Band exhibit today's mainstream appeal through their epic renditions of [...]

While everyone's watching The Throne, Jay-Z just expanded his ever-growing empire by brokering a deal to buy Pharrell's BBC clothing line. According to GQ , Jay's Rocawear company now owns the licensing to manufacture and distribute Billionaire Boys Club as of today. P's not out of the picture as the pair will work in tandem on the brand. While he's scooping up streetwear companies, I'd like to petition Hova to resurrect Mecca or Enyce. Update: [...]

While everyone's watching The Throne, Jay-Z just expanded his ever-growing empire by brokering a deal to buy Pharrell's BBC clothing line. According to GQ , Jay's Rocawear company now owns the licensing to manufacture and distribute Billionaire Boys Club as of today. P's not out of the picture as the pair will work in tandem on the brand. While he's scooping up streetwear companies, I'd like to petition Hova to resurrect Mecca or Enyce. [GQ]

FSD has partnered with Rocawear for a secret FREE show this Wednesday night (8/4/11) at the Lacuna Lofts rooftop at 2150 S. Canalport. There will be performances from a handful of unannounced artists (the NYC event boasted performances from Joell Ortiz, Mickey Factz and others), drinks courtesy of Heineken and music by DJ Timbuck2.  To gain entrance all you have to do is RSVP to the address on the flyer. Be sure to join us and the ROC on Wednesday night to kick off Lollapalooza weekend a few days early. RSVP: ROCEvents@Iconixbrand.com

Taylor McFerrin has sustained an major buzz in the Future Soul scene ever since his 2007 EP "Broken Vibes" gained heavy rotation by DJ's such as Benji B, Gilles Peterson and Garth Trinidad. His production credits include remixes for The Cinematic Orchestra, Amp Fiddler and Corrine Bailey Rae, as well as album tracks for Jose James and UK Rapper TY. He has also toured worldwide as a one man show, playing major festivals such as Lollapalooza, Glastonbury, The Big Chill, and Gilles Peterson's Worldwide Festival. For more information visit http://www.ThatsRocawear.com

Kendrick Lamar spits his verse from "Hol' Up" over Jay-Z's "What We Talkin’ Bout” beat for the “That’s Rocawear” campaign. "As a kid I killed two adults, I’m too advanced, I live my twenties at two years old, the wiser man" Read the Kendrick Lamar Hol' Up Lyrics here. Related posts: Kendrick Lamar - Hol’ Up Lyrics Kendrick Lamar-  Hol’ Up. Lyrics included below. "As a kid... Video: Kendrick Lamar – Tammy’s Song (Her [...]

Kendrick Lamar goes in over Jay's "What We Talkin' Bout" for the "That's Rocawear" viral campaign. The young Comptonite tosses out a few notable lines and rehashes a few as well. Personally, I'd require any MC appearing in the series to recite completely new bars if we're going to call them freestyles. C'mon, Roc's got money to for that, right? Still, I'm very glad to learn KL's a Gemini because that fully explains his greatness. And if you're up for reading, might we recommend Andreas' op-ed two cents regarding Kendrick, "Kendrick Lamar Is [...]

When Con mentioned he wanted to get this video up for all of you foolios I volunteered to post it.  My exact comment to him was, "I love Jay-Z and for some strange reason find her goofy faces hot."  Granted I was a few beers in when I made that statement last night, but I still stand behind it.  *Big Beautiful Eyes Alert*. All joking aside Amy has a very strong voice and the Karmin duo certainly look like they enjoy covering everything from Lady Antebellum songs to Hov's "Encore" as seen in this [...]