Tagged: socialmedia

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The Civil Wars have previously discussed marketing with free music and the importance of fans sharing the duo's music with their friends. However, I had not heard their take on piracy as a form of marketing prior to E.D. Kain's interview with The Civil Wars for Forbes. It's yet another example of the growing body of evidence that artists are finding ways to benefit from piracy when they approach it as another form of music sharing and discovery. E.D. Kain says he first found [...]

This guest post is by Bob Baker and Kendra Wright of www.TheBuzzFactor.com Every artist should be using online video as part of their promotional toolkit. That means you must set up a YouTube account (also known as a "channel") if you haven't done so already. And once in place, your channel must feature new videos on a regular basis. Why? Because video allows you to connect with fans and potential fans in ways that other forms of media can't [...]

OneSheet has added an iTunes sales widget to the options available to users of its musician and entertainment web site creation tool. Founder Brenden Mulligan also announced major additions to the company's management team including veterans of Digg, Columbia Records, RootMusic, MySpace, Warner/Chappell and Groupon. Onnesheet 's key exectuive appoints and their biographies. David Andreone - Industry Relations Anderone most recently served as GM of MySpace Records, where he worked in tandem with label partners Interscope and [...]

Being an early adopter has its pluses and minuses. You can get wrapped up in chasing every new thing and lose site of your overall goal. But if you're already involved with a service or platform, new developments can give your music marketing a fresh look. For example, Tumblr is now offering highlighted posts for a buck and Jux has introduced a photoblog option for Instagram pics. Chill is also trying something new with a pivot from being a group video viewing service to becoming a video sharing site. [...]

The introduction of Facebook's Timeline opens up new possibilities for music marketing that will become even more significant as it is extended to Pages. Though most bands and many individual musicians are currently left out, marketing opportunities include offering fans band-focused Timeline Covers for individual accounts via a Fan Page. The related introduction of Movie Maker , which takes highlights of your Timeline and turns it into a short video, also opens up new possibilities. Timeline Covers, the big picture at the top of one's Timeline, seems [...]

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This guest post by Mark Mulligan , a respected independent music analyst who publishes the Music Industry Blog , includes the full text a nd main graphics of the speech he delivered at Midem's Visionary Monday earlier this week. Today I want to talk to you about a concept called Agile Music, a framework for understanding how artist creativity, industry business models and music products must all undergo a programme of radical, transformational change. I'm going to start by outlining the catalysts for this change. [...]

Though we like to cover new and interesting music marketing ideas and services on Hyepbot, focusing on the tried and true is key to long-term success in music. Such methods include encouraging the press to open your press kit , creating low cost band merch that can be used as promotional items and getting people to review your music . Here are some creative ideas for traditional marketing plus bonus coverage regarding Twitter brand pages and Tumblr content discovery plans. Get Your Press Kit Opened [...]

On Wednesday, Facebook announced its much anticipated $5 billion IPO and CEO Mark Zuckerberg sent this carefuly wored yet heartfelt and hopeful letter to potential investors. "Facebook was not originally created to be a company. It was built to accomplish a social mission — to make the world more open and connected." "We think it's important that everyone who invests in Facebook understands what this mission means to us, [...]

Rock-Til-You-Drop.com (RTYD) is a social network, support system and promo site all tied into one that's dedicated to "supporting and promoting older musicians and bands active at a local level." Founded in 2008 by Toby Burton , RTYD has a focus on the UK and Ireland but Burton hopes to eventually develop sites for other regions. Given that I know a lot of rock musicians in North Carolina that are 40 and over and have been playing since at least their teen years, I believe older musicians in rock who play for enjoyment represent quite a [...]

The Pareto Principle , more commonly also known as the 80–20 rule , states that for many events, roughly 80% of the effects come from 20% of the causes. In business for example, 80% of a company's profits tend to come from 20% of their customers, 80% of sales are made by 20% of the sales staff, and so on. For today's music artist, this rule of thumb applies in a more indirect way in regards to how they should properly communicate with their audience. If you're only using your social media assets [...]

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A video of unknown origin, but allegedly from hackers Anonymous calls for a Distributed Denial of Service (DDoS) attack Facebook, this Saturday 1/28/2012. Some have question the authenticity of this latest threat, but, after Megaupload was shut down in global sting operation late last week, Anonymous swung into action temporarily bringing down the US Department of Justice, RIAA, UMG, WMG and MPAA sites. No specific reason is given for attacking Facebook on Saturday beyond wanting "to show them indeed that we are not, playing." At least one Twitter feed allegedly controlled by the [...]

Laday Gaga manager Troy Carter 's move into developing music tech startups includes involvement with the low profile promo url shortener bre.ad and a new service called Backplane that "empowers social community." Not surprisingly, the first such community empowered by Backplane is Lady Gaga's new social network LittleMonsters . Though it's already quite lively and interesting, it's also worth considering for what the site reveals about Backplane's potential. Jason Kincaid recently reviewed the site for TechCrunch and [...]

Creative music marketing doesn't necessarily require new ideas. Taking an established concept and updating it or fitting it to your needs can often give a fresh look to older ideas as the following examples ranging from Thaddeus Clark's liner notes to Wiz Khalifa's combo lighter and bottle opener attest. The point is to spread the word about what you're doing in a way that both inspires and expands your fanbase. If you do a solid job, people will respond, especially if you use your marketing concept or [...]

Guest post by Eliot Van Buskirk of Evolver.fm . Oh, how the mighty have fallen. Remember MySpace? It's now a music app for Facebook, the same social network that supplanted it just in time for social networking becoming a mainstream phenomenon, complete with its own biopic . The main use for this MySpace Facebook app (sorry, it's spelled "Myspace" now) is to embed songs on Facebook. Unlike YouTube videos — but like most other music apps — clicking on a [...]

A new video allegedly from the hackers Anonymous says their the next target for a Distributed Denial of Service (DDoS) attack is Facebook. After Megaupload was shut down in global sting operation late last week, Anonymous swung into action temporarily bringing down the US Department of Justice, RIAA, UMG, WMG and MPAA sites. No specific reason is given for attacking Facebook beyond wanting "to show them indeed that we are not, playing." At least one Twitter feed allegedly controlled by the group had suggested that Google, YouTube and Facebook would not be Anonymous [...]

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There are many social agencies that you can choose from if you are looking to find an advertising partner that can help you establish your company's name and be recognized by the most number of customers possible. However, keep in mind that not all social media agencies can provide you with the exposure you need for your business, and so you would have to be careful in hiring the NJ social media agency you want to work with. One of the first things that you have to consider when looking for a social media agency to provide your [...]