Who sends you good promo emails?
  • I'm in the process of sorting through/ unsubscribing from scores of promoters/ labels and would like to know the which promoters that are good at what they do (lack of hyperbole, not to frequent, easily navigatable, mp3s) or present you with a high proportion of exciting bands.



    C'mon - tell me yours favourites.
  • Abe from Secretly Canadian is fantastic.  Unfortunately, he just got promoted, so he's not responsible for helping us any more.  I'll reserve judgment on his replacement, though she seems to be following in his footsteps.
  • The most entertaining promo emails hands down are the infrequent ones from Ashmont Records, the Pernice Brothers' label.
  • i like what i get from fanatic. easy to navigate, all the necessary links, etc. and i like the music, most of all. : )
  • Wendy's great, Eric from FE, Martin/Merge (doesn't handle little stuff, but he did offer to OVERNIGHT me the Spoon LP), Jessica from Pitch Perfect, the guy from 2:30 i finally met at P4K, Theo at !k7, Caroline at AAM, Lucas Clermont, Bekah at Suicide Squeeze.   I'm sure I'm missing some, too.



    I don't like being pestered, but when I need something--liners, discs, mp3s, lyrics--I like to get a response back in decent time.  I really hate follow-up emails asking "have you had a chance to listen to this yet"? when there's a review up about it already (this has happened twice).



    A thread where we name the bad ones would be MUCH bigger for me, unfortunately.  It would need to be blogger-only, i'd assume.
  • I think Wendy Williams' (toolshed) emails are good.  And Torr Leonard from Filter Magazine doesn't really bombard me with useless crap.



    As far as quality of artists though, I think Su at World's Fair has one of the most solid stable of artists as far as promo people go.



    Oh, and I can't forget Mark Gustafson from Smithsonian Folkways.  He hardly sends any bulk emails, he ships stuff via FedEx 2nd Day, he'll dump some great great stuff on you if you just ask, and he's an overall nice guy.  Probably my favorite.
  • **this is off topic**



    eric--you are one double-jointed dude! my daughter can turn her arm completely around, which we always considered her special talent. ;-)
  • 4AD have a lot of good stuff, and second secretlycanadain for good emails
  • I haven't had much from them but Bang On PR seem pretty decent.  Simple emails that give facts, direct links and they seem happy to talk to you and send you stuff you ask for.



    Beyond that, most of my "good" promo emails come from bands themselves.
  • I like Frank at 230 Publicity, and Cam at One Little Indian.
  • lucas from team clermont and wendy are probably the only people who's emails i usually read. lucas and wendy are the only promo people who have read my site in the last 8 months or so apparently because they only email me stuff that is indiepop. everyone else just sends whatever, and thats was cool, cause i used to listen to and post whatever, but my listening and posting habits have changed pretty drastically since the start of the year and listen to and post a very small range of music, and theyre the only ones that realize that, i think.
  • no one.
  • Posted by: eric marathonpacks the guy from 2:30 i finally met at P4K

     Frank from 230. He's great. We have a running gag that he's slowly accumulating each of my favorite bands under his press umbrella (Of Montreal, Page France, Grizzly Bear and now Jens Lekman).

  • World's Fair, Toolshed, Tell All Your Friends, most stuff from Cornerstone, Lucas @ TC and any of the 2:30 stuff
  • I'm actually a bit surprised at how few of these other "good" ones I get. Not that I mind. The volume of emails I deal with is already more than enough. I'll second Bang On, and not just because I dig the roster.
  • Posted by: Matt Picasso
    Posted by: eric marathonpacks the guy from 2:30 i finally met at P4K

     Frank from 230. He's great. We have a running gag that he's slowly accumulating each of my favorite bands under his press umbrella (Of Montreal, Page France, Grizzly Bear and now Jens Lekman).



    yeah, awesome dude. met him at the Of Montreal show.

  • Wendy is cool, as is Lucas.  The only annoyance is the sheer volume from both of them.  The fact that they contribute here and are clearly proper music fans rather than just shils and the fact that they send a lot of stuff I genuinely like means I do read everything they send, but that can take some doing - there's lots of it!



    Anyone who hasn't read the site gets on my tits.  Someone recently sent me an email asking what sort of stuff I like.  FFS, even if you can't be arsed reading anything, at least check out my Best of 2006 and have a guess you lazy prick - how much effort can that possibly be to make someone feel slightly special?



    I'm also always slightly touched by individual musicians doing their own PR.  It makes me want to love their stuff before I've heard a thing.
  • I send (maybe) 5-10 bulk emails per month.



    Thanks though, folks! A band recently contacted us to do some promo and said word was that we were among "the least annoying" promo companies, ha-ha. Nice work if you can get it ;-)
  • Believe me Wendy, that's an enormous compliment.  Marketing to mass media is a job for coke-snorting whores but, as you do, marketing to jumpy, insular indie-snobs is an incredibly difficult task.  Carrying it off inoffensively is about as good as it gets.
  • hey, I try ;-)



    It helps that I am a music snob working for a music snob company
  • "the least annoying" promo companies--now that's a back-handed compliment if ever there was! but you are a great resource and really nice, a combination that can't be beat. : )
  • Other than the ones stated above I've really enjoyed working with Nettwerk.  They got me backstage at the Anathallo/The Format concert.   I've also gotten some pretty cool stuff from specialops.
  • Posted by: Taylor/Music/AntsOther than the ones stated above I've really enjoyed working with Nettwerk.  They got me backstage at the Anathallo/The Format concert.   I've also gotten some pretty cool stuff from specialops.

     Nell, I assume?  She's the best.

  • I'd say that Forced Exposure does everything right, and that everyone else does things in varying degrees of "wrong."
  • Thanks, Matthew!  Heh.



    Hmm...I try not to sound out too many mass emails, but it's pretty hard not to.  You have press releases which some people respond to, my blog mass emails which other people respond to...I don't know.  It's kind of hard to figure out.  And I don't personally promote to every single blog, though I would like to.  That's just a fool's errand.  I know everyone would like to never be bothered, but there is always the delete key, no?  My soon-to-be-ex-wife thinks I'm pretty annoying.



    I'm always looking for suggestions.
  • Taylor/Music/Ants
    Other than the ones stated above I've really enjoyed working with Nettwerk. They got me backstage at the Anathallo/The Format concert. I've also gotten some pretty cool stuff from specialops.




    god, i would never want to go backstage! i'm so awkward and nervous in any and all public situations involving anyone i dont know well.
  • LUCAS IS THE WORST. I HATE EVERY INCH OF HIM.
  • Lucas, don't take it personally! I just think Forced Exposure does everything right -- they send out a list and ask you want you want and only send that to you, they only work with interesting and awesome labels, they don't send follow-ups, and they are excellent with securing permissions on short notice. I love them.
  • Thinking aloud here, but lots of questions:



    Just reading over this all again (and other forums and thinking back to talks I've had with bloggers), I have to call a little bit of bullshit on everybody who says they just seek out bands on there own.  REALLY?  You all just troll MySpace looking for the next big thing? NONE of the bands you post are promoted by publicists?  Hell, weren't CYHSY's managers former publicists?  I'm a little skeptical that I hear a lot from bloggers that they don't get stuff from promo emails or whatever and then the elbo.ws chart is a who's who of indie rock, flawed though it may be.  In fact, it is more boring now than it has ever been.  I MISS blog bands (in a way) because at least they were new and not obvious.  How do you guys reconcile this?  Let's face it, too...230 PR, Cornerstone...great folks.  Not exactly working the smallest bands there.  Same with World's Fair.  Like I said, great rosters, no denying it.  But if you don't read my emails (filled with mostly micro-indie, self-released, and unsigned bands, mind you) or those from other publicists then how do you know our rosters are good or not?  And how do you possibly expect small indies to send all of the bloggers (of which there are thousands) CDs?  Some of ya'll like getting them, I know, but it's a cost for us and our clients.  Plus, it's just kind of wasteful.  And Songbytoad, I read your blog and plenty of others, I do, but it's HARD to read them all, though I agree that one should do a modicum of research before sending out anything.  At the same time, what's wrong with taking a chance and sending hip-hop to an indie rock blog and vice versa?
  • Okay.  That seems a little whinier than I expected!  Oh, well...just thought you might want to hear an indie publicist's side of things.
  • As a rule (although the Jens Lekman breaks it) the elbo.ws chart consists of the most well serviced indie rock cd's of the moment. Whether it was a ton of promo cds that were sent out or a million emails that's basically how things get on there, it's lowest common denominator type indie rock stuff (not that's it's bad) and with occasional exceptions that's what it will always be.  It's so ironic that we're even discussing the Elbo.ws chart. What's the deal?  Has that replaced cmj as the new weekly sales meeting barometer of a successful promotion.



    There's no rule that says we can't write about bands with publicists but speaking for myself it's simply more rewarding to "find" a band myself than to open an email that I never wanted to get in the first place (Cornerstone, Special Ops, World's Fair) and be force fed a band I have no connection to and no we're not only trolling MySpace, there's a lot of other resources besides that for discovering new music and it's slightly insulting to say that's all we do. And yes every band on my front page and well back into the archives is sans pr (or at least I'm not aware of their pr machinery).



    In terms of sending cds, I'd say stop sending them (hell, they're going to be extinct in a year anyway).  I certainly don't want any more cds, so at the very least you can take me off your list freeing up a slot for some other blog.  If I wanted to write something about a band you promoted I should just be able to go to your site or the band's and find all the mp3 links, bios or photos I need.
  • you're totally right, lucas, on most of those points. i guess the point that i'd make is that regardless of how much or how little i feel a *responsibility* to (dis)cover small bands, i'm not going to be able to spend 10 minutes on every one of the 50+ that write to me every day. so what a publicist (or band!) should try to do, if they want to solicit me, is to make it easy to fit their unknown band  into my listening patterns. whether those new songs GET TO MY EARS. i guess what we're talking about are the optimal conditions - the things that make it easiest for us to hear things we end up liking. for me it's an email from someone who sounds human, and friendly, and clearly knows what we do; and who can succinctly describe a music with a link to an mp3 (not an ugh myspace stream); and then who can send me a cd if i like what i hear (or, ok, if the band's too hard-up, a zip file). your mass emails, like ariel's publicity sum-ups, are i think the best i see - but it's still nowhere near as helpful as essentially getting a personalized tip from someone who knows what you like. I don't actually get things from Frank at 230, for example - Grizzly Bear records or whatever. But when he has a new client and thinks of us (in the case of THrow Me THe Statue, for instance), that's when he gets in touch. and because it's only rarely, i give a lot more time/weight to his suggestions, like i would to any reader.



    i realise that there are issues of economy of scale, etc. no one can afford to have a real, thorough personal relationship with every blog out there, with regard to every single client band. but what we're discussing here are the OPTIMAL conditions, really. so i apologize if it's frustrating.
  • and it's also worth noting that where Hype/Elbo.ws once indicated what was "brewing" in indie rock (mostly), because there are now so many more blogs, and many more in an Indie Rock News-Magazine style, things are just much more likely to average out, rather than being able to skew. it's not that stuff's stopped "brewing" - it's that those charts are no longer representative of that, but rather of general indie rock pre-release interest.



    if you want to know what's actually underground/new and hot, what's catching peoples' ears, the Indietorrents charts are the best thing i've seen.
  • I try to contact you guys personally as much as I possibly can, and I do due diligence on every record we work to try to find previous fans.  As far as Said the G. goes, I actually think that ya'll's taste is pretty broad and often surprising and you usually seek out good songs more than anything else, so I try to leave you alone and let you do your thing.  I don't know...ya'll are pretty responsive.



    I think it's pretty obvious that a personal email is better than a mass email in every instance.  That goes without saying.  More helpful to me would be to tell me how you would like the unfortunate mass ones that I have to send out.  I try to include funny stories and esoterica or whatever about my life; I never get a response on the ones I think are funniest, btw.



    Craig, I know that you write about a lot of smaller artists and you have supported many of mine.  I appreciate it.  No, the elbo.ws charts aren't the end-all be-all, but they are a useful barometer of one aspect of success, which is quantity of blog action.  And I'm sorry, but things have changed there.  I got bands like the Candy Bars in the top ten there only last year.  I haven't seen much like that this year, and plenty of other forum posts have discussed the lack of the so-called blog bands in greater detail.  I'm surprised you got so defensive with me about trolling MySpace.  Yeah, I KNOW there are other methods of seeking out bands, man.  I'm a publicist.  I just used that to elucidate a point.  Maybe you're just better than everybody else.  I don't know what your methods are.  We can't all be you.



    And, yeah, I service most of my albums digitally because I see the future, and I know that CDs are just plain wasteful if not heading towards (indie rock) irrelevance.
  • Posted by: lucasjensenusaHell, weren't CYHSY's managers former publicists?


    SHHHH! You're ruining the myth!

  • lucas i can honestly say i troll the hell out of myspace and the internet in general. ive posted several of your bands before i even knew you were working with them.
  • I know.  You are amazing, Matt.
  • i almost find it to be a bummer when a band i like a lot already is being shopped around. for example, the lodger. i was listening to that record for a month or so and loving it and then all the sudden it was being rammed down my throat at every angle and it just kind of kills it for me almost. it takes away the mystery a bit, i dont know
  • wait, is that sarcasm? its so hard to tell on the internet.
  • your mass emails are good, lucas. the jokey stuff is funny, but it's always a little weird, you know? like it's pretending there aren't 50 of us getting the email...



    what i like in these emails is basically as you do it:

    - several bands

    - 1 paragraph on each

    - pls do a little namedropping in that para, if poss (even for influences), so i can ignore the people who like Staind

    - direct link to one mp3 for a taste

    - coordinates/instructions for obtaining the rest (even better if, as usually with Team Clearmont, there's a direct album dl link right there)



    The thing i HATE most in mass emails, more than anything, is getting emails just about tourdates/videos/etc - like with Paul, this suggests the publicist has no idea what my blog does.



    the thing i hate SECOND-most is getitng more than one email about the same band. there are only two reasons i should ever hear about a band more than once

    1) i've expressed interest in, or written about, the band, and an update is appropriate

    2) the publicist/artist/label really really thinks that i (as in me, sean michaels, not "general bloggers") will like it and wants to make 100% sure that i did hear it. these shd never be mass emails.
  • wait matt is The Lodger actually good? i saw them open for The Research, i think, and they were one of the worst bands i saw that year. i listened to an mp3 or two and thought the same. i guess i should reread your post.
  • i think theyre pretty solid, for the most part. the album can be a bit spotty, but they've got this like, seamonsters-era wedding present sound that's real real nice when they excute it well. plus i have such an immense respect for slumberland records that i'll devour anything they put out.
  • I make it VERY apparent, I thought, that these emails go to everybody on my list.  I call people ya'll and stuff, right?  I'm just trying to update everyone on my life is all; I try to make it as personable as possible, so, at the very least, you know who I am as a person.  I'm not THAT soulless a person just because I'm a publicist.  I'm a long-time blogger myself, a musician, a second-time Masters student (sigh), etc.  When I was a college radio MD, I appreciated the publicity emails that tried to humanize things.
  • Lucas, I love the drinkin' stories.  And even though I didn't respond to that memorable tale of cat watching and having cat piss on everything, that one was enjoyable, too.  I could relate to that one.
  • I think every blogger is rather hypocritical when it comes to what shows up in the inbox.



    I mean, some of you complain about getting mass emails because of how easy it is to see that those people don't know much about your blog, but you have a guy like Lucas who infuses some personality and keeps things simple (i.e. a little info, selected tracks, FULL album downloads) and you're still complaining.  What the hell is he, or any of the promoters, suppose to do?



    All is want is for promoters to not ask if I've written about someone that I already have...cuz, you can totally search Elbo of HM to see if I have...it takes 5 seconds.  Outside of that, send me whatever and I'll sort through it myself.
  • i never said i disliked lucas. lucas is my boy.
  • in a non-prison sort-of way
  • Lucas I wasn't actually saying you were wrong to send out so many emails.  What I was saying was that because you tend to send out good stuff I actually want to read all of them and not just delete or skip over anything, which I probably would with almost anyone else who sent so many.  This takes up a lot of time and I always have a bit of a backlog of Team Clermont stuff to read.  But the only reason it's a backlog and not a full trash can is because I actually make sure I do read them. 



    This also applies to Wendy, actually.  So although it was maybe a little too backhanded to be obvious, it was actually a compliment in my eyes.  If I didn't want to read all of your emails I simply wouldn't bother.



    As I said before, mass emails are absolutely fine - unless absolutely tiny, I know no band is likely to drop me a personal email.  The ones that piss me off are the ones that either pretend not to be mass emails when they clearly are, and the ones that try and be far, far too matey.  I agree with Sean though, the best ones are the big lists with a bit on each band, a couple of mp3s and a *.zip link for the album.



    And stop fibbing, you know you read my blog every day.  Pshaw!
  • Well there's no more sleepless nights for me

    Now it's easier from now on

    Cos I've realised exactly where I've been going wrong

    Well I've been lying awake at night

    Worrying about the Russians

    But the Russians are my friends

    Cos we've got a love that will never end



    Cos now I've learned to love the bomb

    Now I've learned to love the bomb



    Well once we had a plan to go to Greenham Common

    And steal a Polaris missile

    And we'd put it on the back of a lorry

    Now I keep it in my bedroom

    And it's yellow black and grey

    And I'll polish it every day

    And I don't care what the neighbours say



    Cos now I've learned to love the bomb

    Now I've learned to love the bomb



    Don't you be so stupid

    No no no



    You should like the bomb like you love your mum



    And if you want to live in a peaceful world

    There's only one thing to do

    You've gotta choose Cruise



    Cos now I've learned to love the bomb

    Now I've learned to love the bomb



    Don't you be so stupid

    No no no



    What the hell do you take me for?

    If you going to make bombs you're longing for war



    Don't you be so stupid

    Now I've learned to love the bomb



    All the days I've spent on CND campaigns

    Just walking, just walking in the pouring rain

    Time and time again



    How I learned to love the bomb
  • DON'T YOU BE SO STUPID
  • fuck all you bloggers anyway.   for the amount of time i've spent perfecting my mail merge, you show so little respect.  i will only send you one spam a week.  you are all on my semi-permanent ban list.

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