Has anyone else come across the mini sketches that Absolutely Kosher have been putting out? I know I bang on about AbKo half the time but thought it was a bit different to what the other indies are up to.
Im quite excited about the next few years in terms of how labels and music businesses start really having to sink or swim. Excited/concerned for the folk who may end up sinking that is.
As long as amateurism is possible, which it certainly is at the moment, small record labels will never have to sink or swim, they will be able to just get by. That sounds a bit defeatist, but actually I think it's really good, because while costs have been driven as low as they are now, in terms of being able to just give it a shot, then more and more people can start and maintain record labels without necessarily being at the mercy of the obligation to make a lot of money.
I see the music industry turning more and more towards both amateurism and boutique labels that also do club nights and other spin offs to make their money as the barriers to entry and profit margin continue to fall (although the big drop has already happened).
I don't see the big indies going anywhere as they are pretty lean already and already have the infrastructure needed to do larger scale promotion of acts.
I don't see the majors fully collapsing either, but laying off a significant amount of their workforce and more tightly integrating their company with massive popular shows like X-factor and Pop Idol...
You know Tim, I'm with you. I'm just surprised how long it's taking. I checked out the top 10 or whatever on itunes/etc the other week and still blown away that 90-some-odd percent of them I never heard of yet are massively popular.
I talk to my co-workers and I still get really surprised how little music they know and how much they just know what's being played on your basic clear channel station.
There are grown-ass 30-somethings I work with who think Justin Beiber is wonderful. Nothing wrong with that, they love Beiber, whatever, but I'm just.... perplexed.
I do know what you mean though. I've surrounded myself through much of school and all of uni with music loving (read:obsessed) friends, but once I'm in a situation where I'm just put with other people it always amazes me how little most of them care about what music they hear and how much they enjoy X-factor. Nothing wrong with that position at all as you said, but I always forget I'm a long way from being in the majority.
Whenever someone asks "So what music are you into?" There's always a pause where you need to gauge how much they know their music! I usually mention Bon Iver and see if I get a reaction, pretty good benchmark. If they don't know what your talking about I just end up saying "I like all sorts really"... then tell them to go listen to Bon Iver!
Whenever someone asks "So what music are you into?"
I hate this question more than any other. Basically none of the answers I give are going to arouse more than a blank look of total bafflement in almost every normal person I know, so I tend to try and avoid it as best I can.
Having said that, here's one that's worse: "Oh, you run a record label? Which bands do you release?" Given that even die-hard music obsessives are unlikely to have heard of us, a random normal person is never going to know any of our bands at all, and they always seem a little disappointed when that proves to be the case. Personally, I think it makes them inferior people, but the fuckers rarely seem to see it that way!
I went with Baby when she got her hairs did... They had a rolling stone there, so I thumbed through it. Not only was I ignorant of a good half the people in the current issue, it had that Kenny Chesey guy at number 1... Never heard of the guy with the number 1 song, Bruno or something. I think, sometimes, I'm too cocooned in this bloggerin' world, but then I peak out and what I see is mass-produced widgets of crap.