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This arrived this morning.
Fuck. Right. Off.
Posted by: songsillinoisgood luck harvesting email from the next generation, all my nieces and nephews (12-19 years old) don't use email
'tis true. the bands we work with that are younger than 20 can only be reached via twitter.
I shutdown Mars Needs Guitars, after three years, in 2009. I always had my email address displayed and received at least 50 PR emails/day. As I recall, I never paid attention to anyone of them, deleted them immediately. Never setup filters though. There were and are tons of ways for me to find music that I like and want to post on a music blog.
Here's the kicker though. After shutting down MNG in 2009, I removed everything (email address) and just had a pictured posted. But after that, I continued for a whole year to still receive PR emails to my merzmars gmail address. And the majority of them would say something like "Hey Merz, Love your blog and think you will like posting this". Fucktards, my blog has been shutdown for close to a year now. This just illustrates how email lists are both insulting and ridiculous.
Also, I started looking closer at some of these mass emails and got even more pissed off. Big HTML emails with tons of links and bullshit. And at the bottom it said "click this link to opt-out". WTF, opt-out? Why the fuck should I have to opt-out to something I never opt'd-in to? Obviously, they just harvest your email address and "opt" you in themselves. This is insane and explains a lot of why bloggers don't like these emails.
Bottom line: A big part of the fun in music blogging is discovering new music on your own. I don't need some PR person trying to force feed me "recommendations". I know how to use the web and find the things I like and want to post on my blog. PR mass emails are worthless, annoying and insulting to me.
Oh yeah, widgets. Those can also be stuffed where the sun doesn't shine.
Posted by: jason@indieshuffleTotally off-top: Squashed, what's your website?
don't have a web page. for music, right now I only blog at moka's blog. don't have as much time as before. the rest are non music sites.
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I think the solution for this "widget" stuff, which is essentially indie labels start realizing how important it is to know audience online. (demographic, stat, traffic data) Is to actually get serious about it instead of piece meal attempt. Widget is cute in 2006, just like when in 2006 indie label was thinking cute stuff that suppose to be done in 2004. (sample mp3)
It's friggin 2011. get with the program eh? obviously even iTune is not growing anymore, just like I predicted. Apple get bored and moves on to next big thing. Not to mention Android. While CD is completely gone and LP doesn't cover expense.
a) social networking (facebook) is exploding and reaching peak. Goldman sach start pumping facebook bubble. It is about to face massive backlash. (AOL, myspace style) People want more sophisticated privacy control while maintaining all feature of facebook.
b) everybody will use smartphone. digital purchase & download will be done via smartphone. Smartphone will also gain true connection to audio hardware soon. (eg. smartphone is a stereo system.) This will happen as soon as smartphone reaching sub $100 with cheaper contract. People won't carry iPod/iTune anymore. It's all done via smartphone.
c) email, tweet, online ticket purchase, reading blog, youtuube, etc, will be done more and more via smartphone.
d) which means, smartphone will be massively spammed. And public backlash will be huge (you think bloggers have too much attitude against spam email from labels, just you wait until joe the public gets angry)
So, the only solution is doing it CORRECTLY. RIGHT NOW.
social networking, label-artist-audience net connection, multimedia material pipe need to be organized neatly.
my favorite would be
a) one social networking account. (eg. diaspora. but this is still private alpha. nobody owns this crucial technology, so there will be no future bickering and lawsuit.)
b) hypem/elbow use that account to manage, collect and distribute data. Both can watch the interaction between readers, blogger, labels. Both will calculate global internet information overview ( The two should turn into net provider service for labels) Most labels need exactly the same thing online anyway. automatize everything to reduce cost and eliminate waste.
c) indie labels will know exactly who to contact, what type of music to offer down to time stamp, geo location, willingness to pay.
... there will be no more mass spamming.
Better start working on it NOW. The scheme above will happen sooner or later. I don't want to hear THIS idea being bandied about in 2016 by indie labels. when everybody already moves on to next thing.
. shsss...zero willingness to plan. All the pieces are here, justt need to put it together. But then again, there is no plan to even tag mp3 file properly. ... oh well.
@Tart - I luv you even if you gone public as Reba, which is a nice name but you will always be the wonderful Tart to me!
And, no you are not insane. ;-)
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