If there were any concerns about whether MySpace will continue to live
on as a service that's tied to music culture, the new owners are trying
to put that to rest. One of them being pop star Justin Timberlake.
Specific Media, which earlier today purchased MySpace from News
Corp., announced Timberlake's involvement as both an owner and shaper of
where the company plans to take the social network.
"As part of the deal, Emmy and Grammy winning artist Justin
Timberlake will also take an ownership stake and play a major role in
developing the creative direction and strategy for the company moving
forward," Specific Media said in a follow-up release. "Specific Media
and Timberlake plan to unveil their vision for the site in an exclusive
press conference later this summer."
@Aaron - I like the idea of a social hub, but that would mean Facebook, and LinkedIn (and now Google+) allowing it - which I just don;t see them doing...
So all things considered, MySpace has cost Murdoch's empire something
like $1.3 billion. Even if my assumptions are way off, the final cost
can't be less than $1 billion. That fiasco isn't putting Murdoch out of
business: News Corp turned a $2.9 billion dollar profit in the last four
quarters and generated $2.2 billion in free cash flow, for example. But
it still stings as Murdoch's dreams of an end-to-end interactive media
empire falls apart. And his shareholders have been trailing the broader
market as well as rivals Viacom and Disney over those five painful
years.
Social network MySpace has laid off more than half its staff of roughly
450 as part of its sale by News Corp. to Specific Media, The Wall Street
Journal reported today.
The cuts follow a massive 47 percent staff reduction
in January across all divisions that impacted about 500 workers. Now a
shadow of its former self, the company had some 1,400 staff two years
ago.
http://news.cnet.com/8301-1023_3-20075869-93/myspace-lays-off-more-than-half-its-staff/
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