Stop Talking Out Both Sides Of Our Mouth
  • hey blogger folks.

    i'd be super appreciative for a bit of discussion from y'alls on something.

    here's my conundrum --->

    amongst all our labels and artists (XL, Matador, 4AD, Too Pure, Beggars, etc.) we quite obviously agree there is a lot of value in what you guys do for us in terms of building buzz, getting music out, shaping opinions, etc....

    we also know it's a bummer when you bloggers post and follow some generally conscious practices (links to buy, pre-order, band urls, etc.) and still get forceful counter piracy correspondence (which we often have to employ to contain piracy, especially on bigger releases).

    unfortunately, the law and counter-piracy processes / tools / etc. don't distinguish between a responsible blogger and a total fucker. to them, it's all the same - a piece of copyrighted material being illegally distributed.

    sometimes we (the labels) probably look like we're talking out of both sides of our mouths. this appears to be a pretty un-productive and dysfunctional way to work. and, it makes us look inconsistent as a label and makes you guys uneasy and probably not want to support an artist or label any further.

    so....to help us both out, what if we (i can only speak for beggars group) were to codify things a bit more and develop a set of standards that you could follow and, in exchange, we would white-list your blog and you'd be free to post what we make available on our sites or directly to you. maybe even get into our early digital servicing pool with real exclusives. [EDIT: i understand this servicing is not what you guys want or are interested in. cool, that saves us time and money.]

    in essence, we'd forego all of the "hey, can i post this", "am i gonna get sued", "those guys are fuckers", etc. and i can let those who are helping us contain piracy let you ride so long as you continue to adhere to our agreement.

    just a thought and i've not discussed this yet on my end because what's the point if it's not feasible with you guys. care to debate the pros and cons? is this even something we should be worrying about?

    -@
  • i think that would be a wonderful idea to have a set of standards that bloggers follow and the white-list idea would really work. that way, responsible bloggers are protected. i should know because a) i don't post tracks at my blog unless a record label releases them or the release in question is already out and i own it or b) it was sent to me by someone and they asked me to post it up. those are the only two reasons why i would post tracks in the first plae.

    so yes, i think it's a wonderful idea for the white-list and the standards. (and i would agree to them as well if i was asked. i do anything to support friends and soon-to-be friends of the blogasphere.)

    just throwing in my two cents. :)
  • I think it's a great idea and also a really brave step for a label to take in speaking out and recognising the worth of 'legitimate' bloggers.

    Of course, it all boils down to the individual blogger and 'rules' as such will always get broken. The only worry is that you may/may not get bloggers breaking said 'rules' because they don't want to be posting the same songs as everyone else.

    In theory, a great idea and step forward.

    In practive a little harder to enforce/police/stick to.

    I dunno ...

    ... because I've never really posted any 'exclusives' or pre-release stuff, it's hard to comment personally. My finger is on the pulse but sadly it's the pulse of a cold wrist of a body lying in a morgue with a name tag hanging from it's toe.
  • Funnily enough .. me too Coxon ...

    If you are after finding people to post your stuff I'm sure you will find lots of willing bloggers who are happy to build a 'relationship' with you just for the promise of free pre-release stuff and the kudos of posting things early.

    I'm not one of them! Sorry! ... but good luck.

    Terms like 'responsible blogging' and 'white listed blogs' scream NOOOOOOO to me!
  • adam, could you shoot me an e-mail or talk to me on AIM? i need to ask you something beggars-related.
  • Adam, this sounds like a good, yet strategically worded idea. I think before a lot of people come on-board, there will need to be a bit of clarification re:

    what if we...were to codify things a bit more and develop a set of standards that you could follow and, in exchange, we would white-list your blog and you'd be free to post what we make available on our sites or directly to you.

    Personally, I'm not too concerned with "exclusives" (although the vast majority of those present here are), but I do think it's great that there is, at least in theory, a big label group wiling to take a progressive approach to music blogging. Once, er, you let us know what exactly that means from your perspective.

    My biggest worry about music blogging is the continuation and codification of pretty much what's already happened to it: the trend toward exclusivity and promotion and away from uniqueness of perspective and, yeah, uniqueness of perspective, which is pretty much what you mentioned here:

    we quite obviously agree there is a lot of value in what you guys do for us in terms of building buzz, getting music out, shaping opinions, etc....

    It'd be great to debate pros and cons...once you give a clearer idea of what you're talking about.
  • coxon: cool, i think i know who treats our music with respect and who is trying to actually do good things for artists they like. i also know the people who don't. agreed, any system will have flaws but no more flawed than how shit works right now - which is sometimes not fair to someone trying to do good.

    tim: i'm not pining for contacts here (to clarify: i'm not a publicist...i'm someone who helps set policy for one of the biggest groups of independent labels in the world). and i have good relationships with tons of folks who like the music we put out... that has no bearing on the relationship they have with me personally, though....although i hope they treat me with the same respect that i treat them with. i just hate when someone i do respect and read every day, gets a forceful email to take something off when i know their intents are pure and the copyright they are violating is worth it. this is what i'm trying to solve.

    I'd like to hear more about what you mean by this:
    "Terms like 'responsible blogging' and 'white listed blogs' scream NOOOOOOO to me!"
  • codify things a bit more and develop a set of standards that you could follow and, in exchange, we would white-list your blog and you'd be free to post what we make available on our sites or directly to you.

    How is that different than what already happens. When you put up tracks on a public website I assume they are available and free to post on a blog.

    Don't understand the word codify in this context. Also white-list is a very scary term and don't get that one either.
  • This may be a bit reductive (and slightly exaggerated), Adam, but it sounds like you're offering us both a carrot and a stick. Cooperate and we'll toss you good little bloggers some scooby snacks. Don't coorperate and we'll sic the RIAA on you. Most of the people on this board are pretty responsible about pre-releases and stuff like full-album downloads and understand your concern. But proposing some sort of written or unwritten contract is kinda offensive. It could be construed as a bribe. And assumes we want to participate in your promotion efforts. Perhaps that's what Tim and Eric are suggesting.

    Oh, and for the record, I have zero interest in exclusives or being the first kid on the block to post anything.
  • yeah, the nice thing about blogging is there are no real rules. The medium is a wide open canvas and you can apply whatever brush strokes you want to it.
    If we start having too many rules to abide by that will be the time I abide to give it up.
    And saying a white-list implies there is a black-list. That won't create much of a cooperative spirit for sure.
    I personally think bloggers provide excellent PR and open up huge channels and exposure for the labels (especially the smaller ones).. A ton of small labels would have to struggle for exposure but now due to bloggers they don't have to struggle hard to get noticed.
  • Amy explains where I (and perhaps Tim, as well) are on the issue. While a lot of people here might consider their blog a promotional tool (considering the amount of "do it for the artists" and "it's all about the music" rhetoric to be read here), there are a few of us who don't. Now, don't get me wrong, the effect of me writing about a track or a record is inherently positive (I don't see a reason to shit on stuff, with few exceptions) and promotional, but that's the effect of participating in what's essentially an online fan culture.

    It's understandable and obvious that the labels approach it differently, because they're interested in turning a profit and continuing to release quality stuff (I won't start with the individual song download doing nothing to effect full album sales discussion). And it's cool that Beggars is interested in taking a progressive, fan-friendly approach rather than Web Sherrifing Yo La Tengo leaks (the fade-out record is a great idea btw), but this all seems a bit vague, possibly leading to just one big composite Beggars blog.
  • I understand that you aren't begging for contacts. I was just being englishly provicative ... it's in my nature ;)

    Responsible blogging is such a wooly term and one that I personally hate being used like this ... it's the whole 'us and them' thing all over again ... if by it you mean bloggers that clear music before they post it then that's fine ... that should just be called 'blogging within the law' rather than 'responsible'.

    White listed blogs ... well ... this surely can only mean mouthpieces for the record company who will post whatever they are given ... you might as well just post the stuff directly on your site and be done with it .. and then just chase anyone who posts something that you haven't put up yourselves?

    Surely for a big company like BB that would be the best thing to do? Just post the tracks you are happy to see being distributed freely on your site and whoever wants to review and link to them can? I believe that already happens and by posting them yourself nobody would need to ask for permission.

    I personally believe that larger record companies and artists really don't need the blogging community. Shouldn't this discussion really be 'what value does the blogging community have for a large label like BB who already has many other perfectly functional promotion methods'?

    ... and sorry in advance if I don't reply to this rant as I'm off out now!

    You all know I'm just being a devil anyway ! :)
  • Adam, I think what you're proposing is a positive step. You're going to find a wide range of opinions here. There's one camp that tries to post only legally available mp3s and doesn't seem to mind imposing parameters on themselves, then there's the other side that's more of the "You can't tell me how to run my blog" attitude. The bottom line is no one likes getting mail from the web sheriff, and any effort between labels and bloggers to reach an agreement is a good thing.
  • That's a pretty vast and binary oversimplification, Bill. I impose a ton of parameters on myself and my blog, but it has to do with personal taste instead of the desires of the RIAA or the Web Sheriff. I also post a lot of free and legal stuff, too. I don't think anyone, "legal" or not, wants anyone to "tell them how to run their blog."
  • I'm VERY appreciative of labels being thoughtful about their relationships with music blogs... though I'm worried about the power dynamics of the labels immediately taking the upper hand, regulating what can and can't be posted on a blog, and defining morals. I think it is dangerous to coin the term "responsible bloggers" from the label perspective as those who are obedient... touting appropriate singles and swallowing others. As far as outrageous misconduct, those involved in the community have taken some efforts to discuss various boundaries that inspire some bloggers to create their own personal ethics and more effort could be put into the music blogger infrastructure for this purpose. That being said, it would be awesome if these dialogues continue in the spirit of two-way collaboration.
  • If I can enter my 2¢ here, Adam is one of the most innovative label people I know...especially in terms of trying to create a community between bands and their fans.
  • It's good to see Adam acknowledging the "two sides of the mouth" thing....

    (Web Sheriff for Yo La Tengo! Stereogum Yo La Exclusive!)

    These days exclusive material doesnt mean much, especially how fast the web work and how fast things will be copied/distributed/shared...
  • Well, what I think I was trying to get at is that whenever these types of topics come up, whether it's blogging standards, relationships with labels, ad space, legally cleared music, etc, the counter argument always seems to be, "You can't tell me what to do."

    I do realize that most people fit somewhere in between.
  • People are trying dude...any suggestions beyond putting up unauthorized tracks? (which is a pretty lazy way of being exclusive, in addition to being illegal ;-)
  • i wish we could quote on this board! but i'm loving all the feedback....seriously.

    merzmarz: "How is that different than what already happens. When you put up tracks on a public website I assume they are available and free to post on a blog."

    no, this is actually a violation of copyright or it sucks our bandwidth (depending on if you put it on your servers or if you deeplink). we post mp3s to build community around our web sites and encourage people to visit so that they also check out other stuff we want them to know about.

    amy SYF: "Don't coorperate and we'll sic the RIAA on you."

    ummm....the RIAA reps the major labels. we have nothing to do with them.

    "Most of the people on this board are pretty responsible about pre-releases and stuff like full-album downloads and understand your concern. But proposing some sort of written or unwritten contract is kinda offensive. It could be construed as a bribe. And assumes we want to participate in your promotion efforts. Perhaps that's what Tim and Eric are suggesting."

    Cool...maybe it's my bad that i used the word exclusives. That's your perogative and I hope that you would post more than just our shit and keep this world of music interesting. That's what this is all about.... i just meant getting you guys music as early as we get it to SPIN, NY Times, etc. We hold off getting you guys the full albums because of a fear (not my opinion, but an opinion in the majority over here) that you'll act irresponsibly and post the whole album or a majority of it.

    Again, I totally see the good in all this.
  • as an aside, most of our blogs are way better than SPIN these days
  • "I personally believe that larger record companies and artists really don't need the blogging community. Shouldn't this discussion really be 'what value does the blogging community have for a large label like BB who already has many other perfectly functional promotion methods'?"

    This is super interesting....so are blogs the new 'zines? i've heard this notion bantied about a bunch. ARE YOU GUYS?
  • "It's understandable and obvious that the labels approach it differently, because they're interested in turning a profit and continuing to release quality stuff (I won't start with the individual song download doing nothing to effect full album sales discussion). And it's cool that Beggars is interested in taking a progressive, fan-friendly approach rather than Web Sherrifing Yo La Tengo leaks (the fade-out record is a great idea btw), but this all seems a bit vague, possibly leading to just one big composite Beggars blog."

    Totally! This gets to the meat of the matter. I want you guys to do the good work you do and open more people up to good music.
  • Doesn't Beggars have to HIRE Web Sheriff and Media Defender though? I could be waaaay off on this one.
  • ryan: "as an aside, most of our blogs are way better than SPIN these days"

    SPIN v2.0, Issue #1 was abyssmal. i used to live in Philly and the places they were touting as the spots are like places Todd Rungren cover bands wouldn't even play. (i do love Todd, though)
  • and the best blogs, IMO, are very similar to the hand stapled zines of yore. the worst ones are the photocopied press release of today.
  • Can't there be a step in between identifying a label-defined infraction and the threatening letters? Most bloggers display their email addresses prominently for this exact issue of avoiding pissing someone off and starting a legal cascade all without knowing it.
  • ..or people who don't post anything but the MP3 for Hype.
  • my last comment was an adendum to Eric Marathonpacks, btw.
  • hey everybody, i think i just saw squashed walk in. sorry in advance, Adam.
  • THIS FORUM IS TRULY MOVING AT THE SPEED OF LIFE
  • The zine comparison is a lot better than the radio station comparison. Blogging , has in effect, taken a lot of the dirty work out of making a zine. I was in college during the glory days of Pavement and the other slackers and I would have loved to have done a zine. Not surprisingly, it seemed like a lot of work, and I was too busy eating cold pizza on my couch.
  • noooooooooooo ;-)

    seriously squashed, I love ya, but don't fuck this one up.
  • marathonpacks: "That's a pretty vast and binary oversimplification, Bill. I impose a ton of parameters on myself and my blog, but it has to do with personal taste instead of the desires of the RIAA or the Web Sheriff. I also post a lot of free and legal stuff, too. I don't think anyone, "legal" or not, wants anyone to "tell them how to run their blog."

    i'm not gonna tell anyone how to run their blog. what i am saying is that if you don't wanna be frustrated by any of our anti-piracy measures and if you truly want to support indpendent thought, creativity, art, etc., then you just have to adhere to simple guidelines like:

    - don't post a full album (and more than a certain % of total album tracks)
    - links to pre-order or buy album

    i get worried that music is being reduced to a song file and this really hurts the artists (and the labels who truly work pretty fuckin' hard to put out their music)

    for instance, when The National was getting a ton of "Best of 2005" press for Alligator this past January, some loser posted the full album up on yousendit and linked it from his blog. It was downloaded 9,000 times before we caught it. the album had only 'scanned 10,000 at that point. this was only one case.

    what if that blogger wouldn't have done that and other bloggers wouldn't have linked to it.

    a fantastic, hard-working band who has been at it a long time might have sold more records.
  • well, adam, none of the people who post here support full-album posters, let alone link to them. but i understand the example, and that does really blow when you put it in quantifiable terms.
  • Adam, I think it's great that you are in this forum as the lone indie label person to let people know about actual numbers on this kind of thing. While the bloggers here don't do the full album download stuff (and we have discussed this adnauseum on many threads), I think it it important to put a fine point on what sharing albums means in the big picture.

    I have seen the numbers at other labels and it isn't pretty, even though the bands are really popular.

  • for instance, when The National was getting a ton of "Best of 2005" press for Alligator this past January, some loser posted the full album up on yousendit and linked it from his blog. It was downloaded 9,000 times before we caught it. the album had only 'scanned 10,000 at that point. this was only one case.

    what if that blogger wouldn't have done that and other bloggers wouldn't have linked to it.

    a fantastic, hard-working band who has been at it a long time might have sold more records.


    Yeah, this is a pretty common mistake--grouping the full-album posters in with those here. It helps to just regard those guys as p2p with different clothes on. They're not doing what those of us here are doing.

    And yeah, I wasn't inferring that anyone was telling anyone how to run anyone's blog, or do I think Bill was. Actually, I think that's a pretty silly statement that's probably never been uttered or typed. "Hey, try running your blog like this."

    And if these are your "guidelines":

    - don't post a full album (and more than a certain % of total album tracks)
    - links to pre-order or buy album


    Then, well, I think EVERYONE on this board already does that.
  • I'mJustSayin...Kyle: "As far as outrageous misconduct, those involved in the community have taken some efforts to discuss various boundaries that inspire some bloggers to create their own personal ethics and more effort could be put into the music blogger infrastructure for this purpose."

    yeah...the initial reason i joined this forum a few months back was to check out Perpetua's call to arms to not post the whole Thom Yorke album. i thought that was noble and told Thom about it and he discussed it with Teri Gross on NPR (the bit was cut, but it definitely registered with all of us here that there was some responsible sensibilities out there).
  • yeah, I listened to that interview and was bummed they cut that out.

    (I finally met Matt in person at Pitchfork last weekend at the CSS show...wish I got more of a chance to talk to him).
  • marathonpacks: "Then, well, I think EVERYONE on this board already does that."

    totally, that's why i wanted to start here with the idea and see what you guys thought.

    maybe my premise for this whole thing is flawed.

    do you always have to think twice before posting an mp3 because you think the label will sweat you on it?
    is this an issue?

    maybe, i'm just looking for something tangible to take back to the managers, lawyers, label heads, etc. who are reticent to get the music out to you guys?

    if i can say, "looks...i'm gonna get this album out to our white-listed blogs because i know these guys do right by us and adhere that set of guidelines we've established."

    maybe i'm just trying to make my life easier!!!
  • I'm still not sure on this...did Beggars hire Web Sheriff? Can they be reasoned with? Or are they VIGILANTE SOLDIERS

    And I still don't understand what it would take to become a "white-listed" blog. I mean, it won't stop other people from starting another soulseek junior.
  • And the people who are dumb enough to post a YYY or a YLT or a Flaming Lips or Thom Yorke leak should be harassed for it. If not by Web Sheriff, then by someone. Maybe squashed.
  • Is the issue mainly with posting music before the album is released? I'm not too bothered by that.

    To me a tricky area is when the label says "this is the track you can post" and I think "meh to that one, but *this* one is awesome!" I believe this has been discussed here before. I want to be writing about the music that really inspires me, and that may not always be what the label thinks is the single or whatever.

    The problem, though, is for a popular album, you end up with half or all of it posted to different blogs, and then Elbows and Hype Machine make it easy to find it all, so I see the labels' side of this as well.
  • "I'm still not sure on this...did Beggars hire Web Sheriff? Can they be reasoned with? Or are they VIGILANTE SOLDIERS"

    labels hire Web Sheriff to perform a number of anti-piracy functions. they monitor bittorrents, P2P, eBay, MySpace, and basically anywhere copyright violations happen online.
  • Random blurbs:

    1. The blog scene is very young. The most established blogs are only a year or two old. (What to post, how to post it, when, how long, what format...are all still being develop) This compared to established "Radio or trade magazine". We can handle a lot of exotic materials in all sort of format and length that no other channel can.

    2. Believe it or not, even with Hype machine, a blog does not automatically equal "global and permanent exposure". mp3 blog has distinct set of audiance. Stop freaking out when a blog post a track for 3-4 weeks. It does not end an artist carreer.

    3. A blog has a relatively stable audiance. (It's quite amazing really)

    4. My biggest wishlist for record company. Be more open. (open a blog yourself maybe?) Make available Announcements, schedule, outakes, live recordings, interview recordings, etc... Relationship with blogs as a whole isn't that hard. There aren't that many stable mp3 blogs around. at the most it's less than 2000. The era of press release and media saturation is over. (Something new is coming, tho nobody not knows what yet) We need those informations.

    5. ... as you obviously notice, You don't know jack about making a webpage that people want to visit everyday. It's a lot of work. The blog scene can do this part. We know our audiance, you don't.

    6. Your old business model of --- selling CD - publisher - MTV/Radio are obviously not working anymore. And you also should notice odd spike on certain indie artists that couldn't possibly happen before. Trust us, we notice that too. (And Sony can go to hell)

    7. Back catalog! ( You guys at the labels are way to focus on this week release. ) Work with us here...

    8. DO NOT even THINK about trying to attack anybody's computing resource. You do that sort of hostile attack, yer toast. Most bloggers are satisfied with simple communications, (okay maybe ... extended argument.) But most of the time we just think what you do is odd and doesn't make sense, even taking into account "making money and profit"

    9. We like music, you like music. what's the problem? there are more than one way to make artist and audiance happy. everything is open for talk.

    10. don't even think about doing a job on HM and elbo.ws.
  • the issue is TOTALLY with posting music before the album is released, especially with the big, highly anticipated releases.

    there are plenty of largeish labels totally fine with sending out full CDs and letting you post what you want. i've gotten emails from bunches thanking me for the traffic.
  • Hype and elbo.ws, as I've said before, have been more of a detriment than a bonus to music blogs as a whole.
  • May I throw my two small Canadian cents into this excellent discussion:

    Personally if whitelisting means signing up to a code of conduct to which most of us here already adhere, then I would not have much problem doing so. But presumably for it to work the rest of the industry would need to sign on. Otherwise it might just become a beggars relationship-screening tool. Not that that would necessarily be a bad thing, but it would limit its utility.

    Then there is also the issue of policing. Who'd audit compliance with the guidelines?
  • Thanks, marathonpacks, just clarifying. I don't have much to say about that, since I'm not getting advance stuff anyway.
  • adam_beggars

    labels hire Web Sheriff to perform a number of anti-piracy functions. they monitor bittorrents, P2P, eBay, MySpace, and basically anywhere copyright violations happen online."

    just letting you know, things can escalate into catastrophic proportion within hours on the net. It's not the real world where you can call up your lawyers, making 2 days negotiations.. then have lunch in betweens, maybe another meeting next week.

    You make enough people angry online, the whole thing will turn thermonuclear within hours, before you realizes it. You need different approach. You touch Hypemachine and elbows. You gonna pissed off a whole lot of people. (globally) wihin hours.

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