How to Get Your Music Heard
  • Hey there,

    I really don't want this question to come off like a cliche, I'm sure it will somewhat, but I'll do my best to explain myself -I used to post here a lot, and I think you guys would have a lot of insight into this, so I'd appreciate your opinions.

    I have a three song ep nearly finished, and I wanna press it to labels. I have a site nearly completed for myself, which I'll host the three mp3s and artwork etc which will be freely downloadable for everyone. I've also been fortunate enough to have a professional director up in Canada make a music video for me completely pro bono simply because he loved the song I gave him, and I'll be showing it on the site as well.

    Here is my plan; I'm good with html and I'm planning on sending out plenty of html formatted emails with all my info and links to most of those people who send me pr emails (I used to run a decent music blog for quite some time, which (un/fortunately :) ) put me on endless email pr lists, like I'm sure you all are on), and I'll also blitz a lot of you, if you don't mind. I think that won't get me a high turnaround of listens, but I think it will at least get the music out there, if only a little. I have a short list of tiny indie labels that I'll send my stuff out to as well. I'm on a shoestring budget, so everything will be digital (I wont be mailing press kits or zip drives).

    I'd love to find a larger list of good little labels to contact, but I guess I don't know where to start. I'm not the Fb or twitter type, and I won't even touch myspace or anything similar. I have two unmixed songs on one indie artist/music site though, and I have been #1 and #2 for the past month. At this point, I won't consider trying to sell myself on any social networking sites, which may limit me, but that's just something I wouldn't do.

    I know this is long-winded, but I would really appreciate your suggestions. We're all privy to how this music industry is evolving, and I think you guys may have some incredible, unique ideas.
  • Are you UK or US based or elsewhere? Might be able to narrow down some labels/PR people at least.

    Also, have you taken a look at bandcamp.com for your website (or at least the streaming/download part)? I have found it very useful when bands use them, and I know a few bands who use them and have found it pretty easy. I'm not sure how much customisation you get, but the streaming and choice of download formats is great - just a thought. Also, whilst I hate MySpace with a passion, having one up is the norm.

    Are you doing live gigs at the moment? Getting on the bill with similar bands can be very useful.

    I'd love a listen so when you do send stuff out add me to the list please.

    PS - no offence intended but does 3 songs count as an EP? Surely that's more like a single? Can you call then AAA sides? (yes I know singles are only 2 songs on vinyl, but on CD they can easily be thre).
  • 1 - are you planning to play out at all? a short, well-planned tour attached to an mp3 email seems to get a lot better results than just music - local places can write about you in regards to an upcoming show, and it gives an air of respectability to a group in this era where anyone can throw mp3s out there..

    2 - for the most part, people who send out a lot of pr emails do not read a lot of the pr emails that come back into their inbox. i'm not saying *don't* send them an email, just don't expect a big response from pr and label types. you'd be better off compiling a list from the blogs you read, their bloglists, etc..

    3 - don't be too good for the internet. myspace may be a rotted, bloating corpse whose only user is a 32mb flash file that loads improperly and obfuscates your login fields, but it's still the way that a large amount of people research new music. join everything - fbook, last.fm, thesixtyone.. every new listener is worth being a little annoyed for.

    4 - here's what people underestimate the most w/ promotion: a) the value of real, human contacts, as opposed to email blasts, b) the sheer amount of time, research and preparation that goes into making and maintaining a solid promo list, and c) timing. the appropriate metaphor isn't a snowstorm, where a billion tiny pieces eventually pile up and get noticed, it's an avalanche - you've got to set everything up in a huge pile beforehand, and then, when the time is right, yell as loud as you can.
  • #4 is such a good recommendation...



    worked wonders for Those Darlins....
  • Hey guys,

    I'm US based, and I can't imagine playing out live, I'm just a one-man show...but not the folky-harmonica type ;)

    I was in a band in college that got lots of label interest and toured most of the east coast in the stereotypical shit-van, playing with AYWKUBTTOD, Rival Schools etc. I kind of feel like I have the idea of how this label approach all goes, but this industry never ceases to amaze me.

    I personally don't like the idea of blitzing labels with emails. Seems like a necessary evil though.

    As for being too good for the internet, I completely understand your point and I agree with you, but I'm also an M.D. (recently), so I tend to stay away from putting too much out there. It's kind of a double edged sword, which I realize, it's just that if I had my rathers, I'd like to keep anonymity yet still have a following; yeah its hard to put into words I guess.

    As for a three song ep, that's typically the way you approach labels, a good friend of mine was the original drummer in Dillinger Escape Plan, and he and I agree that's probably the best tactic. No label wants to listen to more than 3 songs unless they love you, which, in essence is leaving them wanting more.

    I'm trying to remember how bands like Wavves and Beirut garnered a following rather effortlessly, at least that's how it looks to me.

    I really didn't aim to come on here and promote myself, but for whoever's interested, on skatic.com, I'm Opponens. Those two songs are still rough too, just a heads up.
  • I hope my last reply didnt sound terse, that wasn't my intention at all.

    Everyone has brought up some good points, which I totally agree with and will surely use. It's a weird situation asking the tastemakers what makes them tick :)

    I was planning on uploading my songs onto my server not only in MP3 form, but also .wav files, so people can freely remix them. If anyone does it, I'll put their mp3 version up on the site. Interesting idea or no?

    I guess this is the plight of every independent artist, maybe I'm asking questions that can't really be answered, but I appreciate your insight in steering me in the right direction.
  • "Do you know how hard it is to make it as an indie band these days? There are so many of us, and we're all so cute and it's like if you don't get on Letterman or some retarded soundtrack, you're screwed, okay? Satan is our only hope. " (quote from JENNIFER'S BODY)
  • Do you have a link to the music?
  • bond, solid advice!
  • Bond's point four is brilliantly put.



    Basically, it's a tedious, tedious job, but unless you have a label dupe willing to do it all for you then you are on your own. 



    I'd add a few things: make contact with anyone and everyone who writes about you and thank them for their coverage.  Even one-line emails will cement these relationships.  Bond mentioned signing up for every last site out there, and he's right.  If there are others in the band it might be worth giving them responsibility for, say, the Twitter feed or something like that.



    I tend to maintain two lists - a contact list and a spam list.  The latter is made up of people and sites I've never had personal contact with, but judging from the things they cover I am pretty certain they would like what we release.  You can't send everyone a nice personal email - it just isn't practical - so this kind of spam is a necessary evil.  Just look on the Hype list for active blogs who post music you like and either get in touch, or just add their email address.  The former is a list of people who I've had a conversation of some sort with, however tenuous.  I never send anyone anything if I don't seriously think they will like it, or at the bare minimum have an interest in our label, because it won't achieve anything except making them unlikely to ever read any of your emails ever again.



    For the spam list I send a bare-bones email with all the download links for one-click, hotlinkable mp3s, the full album download, MySpace and so on.  The actual text is kept to a bare minimum, and beyond bolding a couple of titles there is no formatting, because I personally find that pointless.



    For the contact list I tend to email everyone personally.  I don't always add anything extra, but I'd rather not just fire out something thoughtlessly in case i have something extra to say to them, and I think this probably solidifies the relationship (or at least I hope it does).



    A quality list is worth much more than a long list, in both cases.  So if you add a print journalist, for example, it's always worth emailing them first, to make sure they're expecting stuff, to check on the format they prefer and to reinforce the message that you're serious about this.  This works with labels too, although the fact that there just aren't that many of them should naturally keep your spamming instincts under control.  I'd be wary of just sending stuff out to labels without at least a paragraph's worth of personal email explaining exactly why you chose them, in particular.



    Most important, though, is to garner a couple of fanatics.  Every band I've ever spoken to has mentioned the fact that the best thing that ever happened to them was finding a couple of borderline-mental fans who would just talk them up at any and every opportunity.



    Sorry, rambling at bit, but there might be some useful stuff in there.  You can bet your arse that behind the 'effortless' rise of Beirut and Wavves and so on was some poor fucker spending hours and hours and hours sending and replying to emails, indulging boring fuckers like us in conversations they didn't really want to have, indulging some no-name teenage blogger's delusions of grandeur after two months of posting and generally just surrendering themselves to the ghostly glow of a computer screen for hours on end.  There just isn't an easy way, sorry.
  • Fanatic? A la Mel from Flight of the Concords? Sounds like a solid bet.
  • As I said, Satan is your only hope.

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