[Edited - Press Release is off (BuzzMedia, HypeM, GvB, etc.)]
  • http://www.hypebot.com/hypebot/2010/05/buzzmedia-buys-6-major-music-blogs-the-hype-machine-purevolume-popmatters-gorilla-vs-bear-concrete-l.html

    Edit: Anthony wrote to us that the press release is unclear and that BuzzMedia just sells their ads.

    Edit: HypeM Twitter (http://twitter.com/hypem/status/15132594759): "For those confused: Buzz Media sells advertising on The Hype Machine, but does not own the company."
  • Is this a joke? April was last month....
  • Basically, I think BuzzMedia bought a couple of those sites (?) but not GvB or HypeM.
  • Reminds me... need to call Buzzmedia, see what they want to pay for TSURURADIO. Maybe trade for a 6 pack?
  • @Tsuru of Abs? done. rock solid, baby. :p

    ....jk
  • Looks like they have bought some equity in and with purchase rights for the rest in GvB
  • they made a pretty lucrative offer to us way back when, but then they kept changing the terms and wanting more control. if memory serves, in the end they said that after two years they would decide whether or not they wanted to keep us on the site (sounds pretty similar to another buzzmedia property, eh?). in the end, we knew what would happen, so we walked.
  • going to go check my spam box for my buzzmedia email offer.
  • Hmm..... weird, not there. Anyone got an email? I want to follow up on it. Had a pretty good crash on my bike today and think it might be nice to have the money if I need another bike, or maybe some x-rays on my hip. Landed pretty solid on it.
  • I found out consistently that the best time to have accident is during extremely cold winter. You don't feel a thing.



    - I hit a car with my bike, down hill, must have been 25 mph ish. I misjudge how hard a car can break. lol... rolled on the street at least 10 feet and scrape my head pretty bad. no helmet, dazed for 5-10 minutes. It was during my superman stage. t'was empty street. relax. Bent my bike frame rear fork tho'. My first nice bike too. aluminum schwinn 500. Lesson learn: performance bike goes pretty fast and break differently than kiddy bike. avoid ramming car bumper at high speed.



    - broke my finger hitting it against steel ledge. don't feel a thing, it was friggin frozen. (didn't go to the doctor until 2 weeks, even than the doctor say, look whatever, you want it straigthen out ya gonna need operation. it's already healing. That was one of the most useless doctor trip i've ever done. $200 bucks for that lousy diagnosis. At least give me a free toy or something..or free 'feel good' injection.... ffs.
  • Congrats to those dudes - glad they made something work.
  • for the record, the techcrunch update is the closest to accurate. they haven't purchased GvB, they've invested in the site and will manage ads. i still own it and retain 100% editorial control.
  • Maybe, I should run with HypeBot and just start making shit up.

    I'd always have ground breaking stories. :D

    This reminds me of Enquirer Magazine. I remember when the presidential election was going on, I was standing in line at walmart and I look over at a cover of Michelle Obama with a pissed off expression on her face.

    The headline read something along the lines of,

    "THE OBAMA AFFAIR, MICHELLE CALLS OPRAH A BITCH"

    That's the good stuff. Journalism at it's finest.
  • why can't they simply say "exclusive ad. deal" in exchange for imaginary "share/ownership" ?  Everybody would have gotten that by now and move on.



    Hey, I hope they are not redoing that AOL accounting fudge to inflate their value.  dot.com bust redux. free lunch doesn't exist. specially virtual free lunch.
  • for the record, the techcrunch update is the closest to accurate. they haven't purchased GvB, they've invested in the site and will manage ads. i still own it and retain 100% editorial control.

    Curious how that "right to buy the remainder" works. So what happens to your editorial control if they exercise their right to buy the remainder?
  • @Jake

    they're making an investment into the product in the hopes that it will grow. at a certain point in the future (at the end of the agreement) they will decide whether to buy (at a certain pre-determined price), to continue the contract or to let them loose. I'm sure at the end of the contract, if willing to purchase, they would make an offer for GvB to continue writing editorial

    (dear hypebot, this is all conjecture - do not print)
  • i hope they manage their new relationships better than they write press releases
  • hahahaha
  • my guess is that there's no guarantee editorial control would remain if they purchase in the end. granted, idolator doesn't function the same as gvb, but most people similarly would've said a year ago that it was inextricably tied to maura's voice and attitude.

    one possibility to prevent something like that happening is including a clauss in the contract that would say gvb would cease to exist if chris isn't at the helm, unless he is the one who decides to leave.
  • Why would one want to do that? Everybody knows GvB is chris, this is the internet, not publication world. Those deep linking only last 3-6 months for a blog. If Chris moves on, people will move on with him. GvB or no GvB. They can have GvB in exchange for loots and trinkets.



    just don't sign that non compete clause.



    arrrrr.... land ahead matey...
  • True enough Squashed! Now... who's Chris? Is that who I see for my money?
  • yeah, i would imagine editorial would remain the same, but you never know. they could just try to open shit up for more pageviews and link-whoring in the larger internet community. not the first time they've done it.
  • Yeah, even if you're not being cynical, I am sure they want it to remain the same, and then in a few years when it turns out that music blogging is still kind of a niche concern then those reliable tricks for generating pageviews and click-throughs will become increasingly hard to resist for a commercial organisation.  At this point I can imagine subtle pressure slowly creeping into existence, at which point Chris (who writes GvB, Tsuru) will have to decide to either sell up and jump ship or get rid of Buzznet.  Mind you, to be fair to Chris, he has always written what I will charitably call a 'very hit-friendly' blog, so this kind of support might actually work out very well for him, depending on what his goals are for the site.
  • yeah I don't like this. I am now evaluating the effect of taking mp3 blog off hypemachine...



    ya can sell ad, whatever. but "owned by major" ...well... not happening.
  • Hawk,  I don't know about an 'understanding of the internet'.  I think what is happening is that they are trying to re-focus the conversation down one or two channels so that they can control those channels and hence regain control of their audience.  There was a bit of Twickering (Twitter bickering, see what I've done there) going on today about whether or not GvB posts tedious shite, and that's kind of beside the point. 



    The fact is that an established, well-trodden path exists (GvB -> P4K -> be-haircutted cunts) , and that is one of the most reliable and discernible paths in the current network, which is otherwise messy as hell.  Big media companies need a reliable return before they'll invest and frankly if they reckon that GvB is a reliable path to somewhere as important as Pitchfork then it makes sense for them to own it.  Irrespective of Chris's intentions, taste or ideals,  if that pathway is as well-trodden as it seems to be then ownership thereof is simply good business. It's one of a the few places they can reliably find an audience which is otherwise spread farther and wider than Paris Hilton's hairy axe-wound.



    This has always been inevitable of course, and will continue, as a trend.  The reason we all got so upset about the Hype Machine only indexing the top 100 blogs on its front page is simply because it represented the widening of the gap between the haves and the have-nots, making that gap increasingly difficult to bridge.  This is just the same thing.
  • No offense to GvB, but they are just a mp3 blog. All Buzzmedia cares about is their luscious luscious hit count & twitter followers & (if they are on there) facebook likers.

    Was there really "twickering", I missed it I guess. Who do I need to follow to see it?

    Anywhosal. The immediate future is not blog-vertising (I like combining words) but twitvertising! If I was Buzz, I'd be all like, "hey Chris, can you do me a solid, broham? Can you tweet to check out that new album by Ke$(CAD)ha (Canadian version, much more authentic) and link up to her iTunes page? Thank C-Dog!"

    And then Chris can tweet, "LOL OMG, Ke$CADha is TTLY >>> Ke$ha GUYS! Go check it @ http://bit.ly/ituneslink!"

    BLAMO! m4a sales galore!
  • I think you're off-base here. The same argument regarding content tampering was made when Stereogum and Buzz teamed up. This might be worth a quick glance... even when cynically taking it with a grain of salt, it's still based in some truthz: http://www.battblog.com/blog/2010/06/02/the-true-story-of-buzznet-a-founders-perspective/

    "I couldn’t be more thrilled with the current management team, the growth of the company, and the sites we publish today. This team represent some of the best and brightest in Web media today. Our sites are very authentic and independent which makes their voice so unique in market. We don’t tell our brands what to write. we encourage them to fearlessly produce as authentically as possible."

    I can't think of an instance off the top of my head that has spiraled out of control as you're implying with the Kesha thing...

    If only i the cast of that particular argument, I think it needs a rest.
  • @Chris: I think you misunderstood me (knowing my posts, very & quite possible)... sorry! In a more serious way, Buzznet like's GVB's & Hypem's number for advertising, of course, makes sense and all that. But, I think blogvertising in an ad form is dying. I ad-block the hell out of the internet, as do many people, and those that don't rarely click an ad. Click-through is a bitch.

    BUT.... twitter is personal and real, if Ashton Kutcher (large number of followers, most who will click anything he tweets), tweeted, "oh man, I love these new jeans I got at Urban Outfiters http://bit.ly/AKsJeans", UO's hits and sales on that pant would bump up, much more so than an annoying ad on pitchfork. Which is why I was (jokingly) suggesting that BUZZ should ask Chris to tweet some awesomeness they are trying to pimp. Much more effective, IMO.

    I don't think he (it is a "he" right?) should, integrity and all would go through the shitter if it wasn't stuff he actually wanted to pimp, but I think/hope my post is clearer now.
  • AS for the selling out thing itself... Dave Eggers (thanks to @tadpoleaudio for linking it to me after my REM post yesterday) had a very interesting essay on it.

    I come from an era when just going to a major label was selling out. Song showing up on TV or in a commercial? Suicide. But... I've relaxed and, in many ways, even though it pains me to say it, the young Aaron sheds tears just thinking about it, Eggers makes lots of great points.
  • found the twitter fight... it was the GvB Chris vs. the IGIF Connor person. Fun stuff.

    On a side note, I just started being followed by a person who runs an Etsy shop called @Blackenedruby she tweets the jewelry she makes... that's it. 6,775 followers. Puts my 900, oopah! Make that 898 followers to shame! lol.

    This internet is some funny shit.


    *edit... here's the fight, had to repost, IGIF starts it...

    process: gvb writes abt some band, pitchfork jacks it, everyone freaks out about mediocre music, better music goes unnoticed. the end.

    @igifconnor nah i don't post mediocre shit. sorry they ignore your posts though

    (meow!)

    @gorillavsbear well now, no need to be spiteful dude. they dont ignore us, i just don't care if they do
    @gorillavsbear we do just fine without the p4k slobber, thanks

    @igifconnor i'm not remotely spiteful, just responding to your tweet. your twitter presence needs checking

    @gorillavsbear so...i don't like viv girls or wavves, you jab me for it?

    @igifconnor no you know i like yr blog. i was specifically referring to your passive-aggressive tweet about 'how things work' /keep trolling

    @gorillavsbear sorry if it seemed pass-aggr. fact is, p4k gets much of its content from you, and some of that rolls into the hype circuit


    More like a Twitter Soap Opera! Saucy!
  • @Hawkguy - first, exhale.

    Feel better?

    You're generalizing things here. I understand the investment angle and who is behind Buzz, but check the archives... that's been wrestled around in the forum to a point of exhaustion. Any business would go back to the drawing board and reconsider its options if it's not meeting its goals. I'm assuming you've had a job between birth and now, so in what situation would it be fair to have you continue on with that job, as you see it, doing it as you please, while those who are investing in you generally consider you to have 'stopped producing.' Justify it, call me a fucking fool, take the indier-than-thou approach, whatever... You clearly disagree with him & maybe you disagree with society, and maybe society IS completely fucked. But that doesn't mean that what the guy is saying isn't still grounded in some sort of reality.

    Sure it's a combed-over statement, but in what world do you live in where you'd expect anything else? I never said that I trust the guy word-for-word or that I even believe what he's written, I just wanted to point out that he's made a statement. I'm a complete outsider looking on on this whole situation and to say that I have some sort of insight would be ludicrous. My only point there was that there are two sides to this and it's a little harsh to look at it from a single perspective.

    (hey, I only said 'fuck' twice there, top that!)

    @Tsuru I'm going to check the article out, thanks. I think we're on the same subject here--whether it's a post or a twitter post, I can't see a scenario where there would be complete fronting on that level. Adding "sponsored post" or "sponsored tweet" or "sponsored linked-in-face-like-my-friender" might still be something considered "selling out," but you said it yourself, there are always advertisers looking for new ways to reach out to their market. I think that once there's deception added to the mix is when it becomes something terribly deceitful. Just an example: I check The Daily Beast from time to time and theyrepresent ads as such... for them to use adwords, pop-ups or roll-over pages would be silly, they just wouldn't work. I like their process, and it actually makes me like the site more because they're not jocking readers around--it is what it is and they're honest about it. This sort of stuff is inevitably going to evolve whether or not we want them to... Don't think that just because I'm jib-jabbin' market jive that I don't appreciate your hard-nosed approach here. I do. Off to read Mr. Eggers.
  • if memory serves, the whole twitter war today didn't have anything to do with the quality of gvb (at least not how it started or any of it that i saw). just a lament that they get what some folks feel is undue attention when sending bands upstream to be covered by larger media outlets.

    also, you can't really extrapolate how the relationship between buzzmedia and gvb will work based on stereogum. stereogum is a much, much larger entity, which in and of itself gives it sway that smaller properties wouldn't have. then there's the fact that stereogum's owners actually own stock in buzzmedia, too. and that likely means they get a little more say than someone who has gotten investment money from them instead of taken ownership of the company.

    that said, i'm not saying editorial things will be interrupted or changed. but my point has been and still is that you have no idea how it'll all shake out in the long run. hell, after the contract is up, buzzmedia might not even want to buy gvb. that's what happened with all those sites they acquired in the last round except for idolator, stereogum and absolutepunk.

    hell, just take a look at this article from the gauntlet about their time with buzznet they posted, after the contract ended last month.
  • @Chris: I hear ya & I think we are on the same page too. I'm very curious, in general, not related to this thread necessarily, where this is all going. It sure is fun to watch though!

    @hawk: I follow @hypem & @fascinated (Anthony's tweets are interesting & often random, I like that). I follow @p4k for basic news tweets. I don't follow anyone specific at p4k and I don't follow "big blogs" because I just don't care. But yeah, that was pretty amusing stuff! IGIF talking about "breaking bands", GvB putting someone's tweets "in check".. lol!


    BLOGGERIN'! WHAT'S YOUR PRICE FOR FLIGHT!!!
    Blog life ain't easy...

    Funny shit man!
  • and here i was thinking my lovefest with schreiber last night was something. little did i know...
  • @buzz... on twitter??? Will have to check that out! I'm sensing sarcasm!
  • yeah, around 2am last night. it's all good now. he's gonna buy me booze and i'm gonna bake him some thin mints.
  • Arse - a bit late here.



    CB Chris - I am not disagreeing with you, I don't think.  But the minute you sell that kind of share/control to a commercial entity the questions are bound to be asked, not now while everything is on an upwards slope, but as Hawk quite rightly pointed out, when things inevitably plateau or start to decline. 



    So ChrisGvB can protest independence all he likes and Buzznet can protest independence all they like, because at the moment they are partners in an upwardly mobile entertainment enterprise.  At some point in the future however, unless ChrisGvB is the perfect mainstream pop thermometer, which I pray for his dignity he is not, there will be a clash between 'onwards and upwards' commercial demands from Buzznet and 'hang on, actually that band are shit' demands from Chris.  So what wins in that situation? 



    I am not blaming him for committing to this partnership, as almost no-one with any real ambition would have turned it down, but I don't think it is either unfair or naive to point out that you can't enter into this kind of relationship without putting the aforementioned conflict somewhere on your inevitable horizon.  If ChrisGvB thinks he can sidestep it, which I assume he doesn't, then he is a complete fool.
  • Yeah Toad, I hear ya. And I agree with you. I might sound naive by trying to figure out how the other side is making sense of everything (maybe there is no sense to be made) but at least to me I get the feeling like this is all slightly uncharted territory and everyone has to trust everyone... If only until one side screws up royally or screws someone over...

    Which leads me to the Gauntlet article that Sean pointed out. It's a must read in terms of this thread. : http://www.thegauntlet.com/article/1225/19071/The-Gauntlet-ends-the-nightmare-with-Buzznet.html

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