Video: Horchata-Vampire Weekend

Hype, it's a bitch for your band. At best, you'll get lots of attention, which hopefully will bring with it legions of music lovers who will buy your records and come to your shows and give you all sorts of love, making those years of slog worthwhile. At worst, it'll turn everyone against you, picking at you until you can take no more and you break up, disheartened and disconsolate. Most of the time, it goes for the worst. But even if things go well at the start, it'll probably all go horribly wrong for the [...]

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