Video: Where's The Party? by Carlsberg 2012 - The Movie feat. Axwell

Carlsberg is getting in on the EDM marketing craze and has teamed up with a bunch of big DJs for its "Where's The Party?" campaign. One of the names involved is none other than Axwell, who "stars" in a new minute-long trailer for the company. We say "stars" because it's not actually Ax himself, but rather a 3D avatar zooming around an animated city and DJing an animated show. (Don't worry, it's cooler than it sounds.) The most notable part of the video is that it's set to a brand new track from Axwell [...]

Looks like superstar Axwell has teamed up with with yet another brand, Carlsberg, to sponsor two underground shows in Sweden this summer. The brand claims to be working to refresh and re-define the Swedish party scene and working with Axwell to create a video game style promo video looks to be another step in the process. Via the Facebook app , visitors will be given greater clues as to the locations of these super secret shows as time goes on. Summer is always a great time to capitalize upon alcohol brands and their events, as [...]