Video: Pavement - Stereo (on S.Korean TV commercial)

that's pavement's "stereo"

By eh (via Stereogum ) Yup, that's Pavement's "Stereo" in the background of this ad. (BTW: "Brighten the Corners" gets the deluxe two-disk treatment next Tuesday.)

Even in our 21st-century global village, it can still take a while for pop culture to travel between continents. Sometime last year, an intrepid YouTube user posted this commercial for South Korean financial services company Hyundai Capital (a subsidiary of the people who make the cars wherein Beck wanted to getwitchoo on Midnite Vultures ' "Debra"). The ad uses the intro from "Stereo", the opening track on Pavement's soon-to-be-reissued 1997 long-player Brighten the Corners . Just recently, the ad has been making the blog [...]

Pavement are an unlikely choice for a car ad (they never wrote anything as annoying/revolting as "Saved by Zero"), but apparently their Brighten the Corners song "Stereo" is the perfect ...

Say that five times fast. It's all true: There's this strange clip featuring " Stereo "'s distinctive opening guitar; instead of ruminations on Geddy Lee's speaking voice, though, we hear a Korean voice over and see images of model-esque people (and a dog) with cars, houses, and motorcycles (and a bone) floating around their heads. It's all about desire, dreams. As the Daily Swarm points out, it's also about strange overlaps with that last stanza from "Cut Your Hair": "Songs mean a lot when songs are bought / And so are you / Face right down to the practice room [...]

From Brighten the Corners to a newfound home raking in the cash for Malkmus and company. Foreign shilling supplementing the career, via Korea, Korea, Korea... Pavement - "Stereo"