Angela McCluskey Finds Homes for Her Music in TV Ads, Cable Shows and MP3 Players – Why I Listen to Her Song, “Message,” Non-Stop
Nov 29, 2009, 11:17pm
Eleven's Song Reviews
Eleven's Song Reviews
(Want to hear the song first? Scroll toward the end of this posting.) So I walk into Banana Republic and I’m fascinated by something. It’s not the clothes or the freakishly stylish sales attendants…it’s the sophisticated in-store music. Apparently, Banana Republic wants to accessorize my eardrums. That’s the idea. In fact, the retailer employs music licensing and branding firm Rock River to provide “branded music strategies.” Why? By selecting the right tunes for its stores, Banana Republic helps influence consumers to buy expensive shirts (I bought two.). [...]
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