Video: Exclusive video of John Jay on creativity

John Jay of Wieden + Kennedy was recently named one of the most creative business people in 2011 by Fast Company . His position as W+K's executive creative director takes him between all of the W+K offices in an effort to breed those cultures into the main headquarters in Portland. In this video John Jay talks about his creative process. He takes a step back and approaches his interpretation of process from a wise view. What I've drawn mostly from this is that it's about conversation. Most importantly it's about listening to what people have [...]