Video: Fresh Impressions on Brandmarks (from my 5-year-old)

Graphic and identity designer  Adam Ladd  asks his 5-year-old daughter her impressions on some popular logos. The results are hilarious, including her admission that the logos for Jaguar, Puma, and Greyhound are all cheetahs. The interesting takeaway from this is how powerful a logo can be with brand identity. Notice how the little girl instantly recognizes the logos for Disney, McDonald's ("It's a M made from french fries"), Nike, Apple and Starbucks ("that's the coffee place")? If a five-year-old makes a concrete connection between your brand and your logo, then your company is doing something right. [via [...]