Video: Shin-B - Get Up And Go [QR BARCODE] Interactive Music Video

Shin-B, an up-and-coming hip hop artist nominated for a 2011 Female Hip Hop Honors Award, recently released what they claim to be the "world's first interactive music video" because of its inclusion of scannable QR codes. The QR codes appear throughout the video and link to Shin-B's site for "major contests and prize giveaways." Though the video is well-made and the QR code works well as a conceptual and design focus, I feel there are some major issues with this approach that undermine its effectiveness as a marketing tool. [...]