Video: Objectified trailer

Gary Hustwit , Director of Helvetica , the documentary about typography, graphic design and global visual cultre, is at it again. His newest project, Objectified , explores industrial design and the manufactured objects we surround ourselves with on a daily basis. You know them, your iPod , your sunglasses, your toothbrush. Objectified explores the creative process behind these everyday objects. The film contains interviews with some of today's top product designers and looks at how the things they make surround our every day lives. [...]

It might not sound like the ultimate vacation to you, but one of these years we're going pack up the entire staff of YuppiePunk World HQ and head to Toronto for ten days of Hot Docs , North America's largest documentary film festival. Everyone knows Canadians are awesome. They're just like Americans, only nicer and with a better health care system. And documentaries are the unsung heroes of cinema. A good one has all the entertainment value of a fictional film with the added bonus of informing while it entertains. Take that "Dark Knight." Okay, so Toronto may not [...]

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Here is the trailer for the design documentary, " Objectified ," by Gary Hustwit. The film will be released in the spring of 2009.

On the morning on MacWorld, when Steve Jobs's health has deteriorated , what better trailer to post than the new documentary about industrial design.?? We don't often think of the products we use as being designed until they are awful (think about that boxy Honda SUV) or sublime (think anything from Apple). In Objectified, you see a glimpse of Jonathan Ive, the genius designer behind the iPod, iPhone, iMac and Macbook Pro, in the later moments of the trailer. The film is directed by Gary Hustwit , who you might recognize as the director [...]