Video: Phil Collins "Gorilla Drummer" Cadbury Ad (Dairy Milk)

Welcome to Staff Trax, the weekly feature here on DC9 where we shed some light on the music we've been enjoying of late, regardless of the touring or album release schedules that tend to bear ... Continue reading "Staff Trax: Kris Kristofferson, The National, David Garza, Fear and Phil Collins" >

My brother showed me this ad a few weeks ago, and it'd been sitting, dying to be featured on this site until right now. It's a British commercial for Cadbury eggs, and if you're wondering what that has to do with drumming gorillas, stop now. And here it is, your Moment of Zen: Phil Collins - In The Air Tonight [ iTunes ] ( YSI ) ==TJ==

• Phil Collins - In The Air Tonight

For this week's B List , I have compiled my Top 10 favorite television commercials that have benefited from the use of music by some of my favorite artists. Some of these spots were more controversial than others. In case you missed it, just last week Jack White issued a terse statement expressing disappointment that the Bond theme he wrote for Quantum of Solace debuted in a Coke commercial instead of the movie. And some of these have ruffled some fan feathers as well...but in [...]

No question; this wins for the day:

If you ever want your commercial to make someone smile (or in some cases laugh) just add a Phil Collins song to it. And then do the unthinkable: add in a gorilla to play the drum line. Genius. Here is part of the advertising company's "video transcript": We realize that the Gorilla is sitting in front of a massive drum kit. One of those Eighties big kits with loads of things to hit. Loads of tom-toms, hi-hats, double bass drum, etc. We know that the best drum solo in the [...]