Video: Jason Falkner (live) - Toronto NXNE June 9th, 2006

The latest indie rocker to be plucked out of relative obscurity to soundtrack an Apple commercial is Brendan Benson, whose "What I'm Looking For" can be heard in a spot for the iPod Touch that debuted last Wednesday during American Idol . The effect of these ads on a song's popularity is well-documented , having most recently made an overnight chart star out of Yael Naïm. But it's unlikely to have as much of an impact on the more established Benson. That's partly because the song in question comes from Benson's [...]