Video: Aviva name change advert

British finance client Aviva (which recently changed its name from Norwich Union) has started airing its new tv commercial, which features cameo appearances from Alice Cooper, Ringo Starr and Bruce Willis among others. It can be seen below. Billed as one of the most expensive ads ever made, the commercial reportedly cost $13.4 million, or £9 million. The theme linking the cameos is name-changing. All of the stars in the ad changed their original names before they became famous (Alice Cooper was born Vincent Furnier, and Ringo Starr was born Richard Starkey for instance).