Video: Dante's Inferno Super Bowl XLIV Commercial

Ad touchdown gets nostalgic Rihanna referred to the Super Bowl as a "big, walking music video", and the sporting and advertising highlight of the year didn't disappoint on the music front in 2010. The Who's performance during half time - a lucrative slot for any band - has been both praised and panned by critics - with one citing it as "an act of terrorism on US soil". However, even if the viewing audience is equally split it will still mean the band have appealed to at least 50M possible music buyers. [...]