Video: Teen dancing in blue panties and white bra

I was recently browsing the internet, and I saw this meme being blogged/blurbed about in multiple outlets. In the video, a group of free-spirited moms without kids who formed a band instead play the song "Kids" by MGMT on multiple iPhone applications. Is this just some sort of 'marketing gimmick'? Did some ad agency pick 'girls who look interesting' to promote Apple/applications/the band MGMT? Should MGMT sue these people for using their song without their consent? Am I supposed to think that this is 'cool' or that it is 'oddly entertaining'? Should [...]