Video: Dig - Believe

Dig released one of my favorite CDs of the '90s, a self-titled 12-track disc packed with alternative rock hooks and a mild shoegazer guitar influence. Two more full lengths and an EP or two followed before Dig did what a lot of other bands of that era did and disappeared into oblivion. Singer Scott Hackwith has been busy as a producer and scoring motion pictures since Dig's breakup and is currently working with an amazing, instrumental band called For a Minor Reflection (he gets [...]

For this week, The After Life is ignoring the whole of the video (the look, the theme, the performance, et. al.) just to focus on the band, Dig. Dig is one of those alternative mysteries. Face it, you probably enjoyed "Believe" because it was a little bit of everything: a catchy hook, a rocking riff, and a melodic chorus. By no means was/is "Believe" perfect, but was it ever meant to be? With major label factories churning out A&R made bands just to cash in on the movement, at least Dig carried a bit of believability and authenticity [...]