Video: Timbaland ft Keri Hilson and Nicole Scherzinger - Scream

I've mentioned The VH1 Effect in the past; the strange process through which a seemingly mediocre or outright terrible song transforms into a quality single you can't get enough of simply because you've heard it so many times . (The opposite? The Pictures Of You Effect, in which a song that seemed either comically bad or sort-of-tolerable becomes completely, life-alteringly fucking terrible upon repeated listenings). Which brings us to Scream , the fifth single from Timbaland's Shock Value . On first listen, it definitely sounds like a [...]