Video: Behind the Scenes with Mickey D's, WordSpit, Joya Bravo, & Dollar Van Demos

Fast food takes to the road McDonald's kick started the New Year with a series of hip hop inspired commercials as part of a musical campaign in support of its Breakfast Dollar Menu. In its latest bid to woo the urban consumer the fast food chain has partnered with ' Dollar Van Demos ' to showcase talented musicians, rappers and comedians performing inside a dollar van (a shared taxi).The promotion enabled New York rappers to record specially composed promotional McDonald's raps inside the vehicle – complete with an audience of real passengers. [...]

M cD's Dollar Menus Ties With Dollar Van Demos McDonald's has cleverly paired its Dollar Menu with Brooklyn's Dollar Van Demos - an online showcase of musicians, rappers and comedians performing inside a dollar van with real passengers. (Dollar vans work neighborhoods under-served by mass transit offering cheap transport.) The history of main stream brands trying to co-opt a bit of musical hipness has a history of mixed results, and too-slick ads (watch the making of video below) could nullify most of the street connection that McDonald's is paying for. [...]

As you may know, there are many talented, yet unknown, artists that put in a lot of work in their music, but don't receive the deserved attention. Very few actually get the chance for their talent to be showcased on a national level. Wordspit and Joya Bravo, in collaboration with Dollar Van Demos and McDonalds, filmed a commercial for McDonalds to promote the restaurant's breakfast dollar menu and it takes place in a Dollar Van Demos van. Posted in Internet Stuff, Real Nice, [...]

Check the making of one of McDonald's new 2010 breakfast commercials featuring WordSpit, Joya Bravo, and the creator of Dollar Van Demos, Joe.