Video: Beastie Boys Check Your Head Deluxe unboxing

Deluxe and limited editions are one of the new tools in the artist monetization Toolkit that seems to be working. Think of it as music's version of retail up-selling ("Do you want fries with that 99 cent burger?")  Nine Inch Nails was one of the first to use it effectively offering versions of a new release from for free to $5, $15, $75 and even $300.  Whatever your level of income of interest; there was a product for you. Topspin is helping to refine the concept of premium music offers with a series of deluxe and limited edition [...]

In case you didn't know, we're currently giving away one of the Beastie Boys Check Your Head re-issue packages. And in that contest post we linked to a video of a guy opening the deluxe re-issue and finding a special 73. Now we know why. It's sort of like Charlie And The Chocolate Factory, only The Beastie Boys are Willy Wonka and you could be finding that golden ticket - some lucky fans who ordered the Check Your Head vinyl collector's [...]