
Footwear company Airwalk is crediting Adam Yauch with its decision to bring back a discontinued shoe, the Desert Boot. Before the last Beastie Boys tour, Yauch contacted Airwalk and requested the shoe, which has not been produced for years. Airwalk apparently replied, "Your wish is our command," as the bass man wore the shoe often throughout the entire world tour. Adam Yauch sports the Airwalk Desert Boot at a Beastie Boys concert. Airwalk will give away 300 pairs [...]
Never ones to be caught behind the curve, The Beastie Boys have gone viral to promote their surprisingly addictive new all instrumental release "The Mix Up". The campaign includes a blog , a Flckr photo stream , and You Tube videos.